集群品牌+AI 工业品加入全球化战队：脉链徐伟强将出席2026全球化新品牌AI竞争力大会

This article discloses key details of an upcoming major global cross-border e-commerce industry event and introduces an innovative practical go-global model for Chinese industrial goods. Key takeaways are as follows:

1. Basic information about the industry event: The 10th Global Cross-Border E-Commerce Summit & 2026 Global New Brands AI Competitiveness Conference, hosted by Yibang Power, will be held in Hangzhou on July 23 with the theme "Get a Head Start on Tech Aesthetics". The annual flagship event for cross-border go-global will gather decision-makers from B2B and B2C platforms, representatives of service providers across all sectors, and prominent investors such as Sequoia China, and will feature case studies covering all cross-border categories, serving as a key industry bellwether.

2. Innovative go-global achievements from Mailian: Founded by Xu Weiqiang, who has deep roots in the hardware industry for 30 years, Mailian has brought together more than 500 Chinese manufacturers and operates in over 100 countries worldwide. It has pioneered the "cluster brand + AI" collective go-global model and built four industrial cluster brands. It has established a supply chain network covering 35,000 retail terminals in Africa, and its case has been selected as one of the 2025 Classic Cases of Zhejiang Businesses Going Global to Africa.

This article provides trend insights, actionable brand building pathways and channel expansion experience for industrial goods brands going global. Key content is as follows:

1. Industry and consumer trend analysis: Chinese manufacturing brands currently hold only a 3% market share in overseas markets, and this figure is projected to rise to 50-60% over the next decade. For Chinese go-global enterprises, service revenue will become the core source of profit going forward, and the overall growth potential for Chinese industrial goods going global is enormous.

2. Innovative brand building model: Brands can adopt the "cluster brand + AI" approach, integrating industrial resources to co-build multiple cluster brands with differentiated positioning. AI-driven digitalization improves operational efficiency and resolves trust issues for overseas users, delivering lower costs and lower risks compared with small and medium-sized brands going global independently.

3. Channel expansion experience: Brands can build presence in both mature European and North American markets and emerging markets along the Belt and Road, Africa and other emerging economies. Leveraging industrial belt sourcing centers linked to global dual-cycle service centers, brands can develop regional partners to expand local retail channels and achieve rapid market penetration.

This article outlines clear market opportunities, a replicable innovative business model and resource matching opportunities for cross-border sellers. Key takeaways are as follows:

1. New growth opportunity analysis: Industrial goods going global remains a largely untapped blue ocean market. Chinese manufacturing brands currently hold very low overseas market share, with nearly 20-fold growth potential projected over the next decade. There is massive unmet demand and abundant incremental opportunities in emerging markets along the Belt and Road, Africa, Central Asia and South Asia.

2. A replicable low-risk go-global model: Sellers can adopt Mailian's "platform + mechanism + partner" model. As partners, sellers can leverage the platform's brand, channel and digital capabilities, divide labor and share returns based on each party's strengths, and avoid bearing full-chain costs independently, effectively reducing go-global risks.

3. Resource matching opportunity: The Global Cross-Border E-Commerce Summit to be held in Hangzhou this July gathers full value chain resources including platforms, capital and service providers. Sellers can attend for partnership matching and access the latest industry insights.

This article provides clear go-global directions, business cooperation opportunities and digital transformation insights for domestic Chinese industrial goods manufacturers. Key content is as follows:

1. Accessible go-global business opportunities: Mailian has already built a channel network covering more than 100 countries worldwide, and co-established the "Yongwu Jin Hardware Industrial Belt Sourcing Center" with Zhejiang China Science and Technology Hardware City Group, which opens empowerment support to small and medium-sized enterprises. Domestic factories can access the platform to connect directly with global channel resources, without the need to build an independent go-global system from scratch.

2. Product direction insights: Cross-border go-global has shifted from OEM manufacturing to brand-led operations. The platform demands a wide range of industrial goods across 13 categories including power tools, hand tools and garden tools. Factories can adjust their production and design to align with the platform's needs and match overseas market demand.

3. Transformation insights: Going forward, Chinese factories should not only rely on manufacturing and processing profits. By leveraging industrial clusters and platforms to pursue brand-building and digitalization, factories can capture profits from brands and services, unlocking much larger profit margins.

This article presents new industry development trends, core client pain points and a replicable mature solution for cross-border go-global service providers. Key content is as follows:

1. New industry development trends: Industrial goods go-global has evolved from traditional OEM exports by individual enterprises to collective, brand-led go-global by industrial clusters. AI-driven digital empowerment has become the core industry demand. With enormous overall growth potential for Chinese industrial goods going global, demand for industrial service infrastructure will continue to rise.

2. Core client pain points: A large number of small and medium-sized manufacturing enterprises are eager to go global, but generally lack brands, overseas channels and digital operation capabilities. Independent go-global brings high costs and high risks, making it difficult for most enterprises to complete global layout on their own.

3. A replicable solution: Service providers can follow Mailian's model to build an industrial service internet platform, set up transparent rules, leverage AI to drive digital efficiency and trust-building, integrate industry leaders and small and medium-sized factories, and align the interests of all parties through a partnership model. This approach resolves core client pain points while enabling sustainable growth for service providers.

This article provides a referenceable operation model, investment and expansion directions and risk mitigation strategies for industrial go-global service platforms. Key content is as follows:

1. A referenceable ecosystem operation model: Platforms do not need to handle all business functions in-house. Instead, they only need to build industrial service infrastructure, establish transparent and open rules, leverage AI to drive digital efficiency, and attract industry leaders as ecosystem partners. This transforms traditional employment relationships into win-win cooperation, mobilizes the enthusiasm of all participants, and reduces the platform's own operating costs.

2. Investment and expansion directions: On one hand, platforms can deeply connect with local industrial belts, co-build sourcing centers with local industrial groups, and onboard high-quality small and medium-sized manufacturers in batches. On the other hand, platforms can develop regional partners globally to rapidly expand local channels in emerging markets and reduce risks associated with global expansion.

3. Brand layout strategy: Platforms can build multiple industrial cluster brands with differentiated positioning to cover market demands across different categories and tiers, match user preferences in different regions, and boost overall market share.

This article presents the latest industry developments, innovative business models and core industry judgments on Chinese industrial goods going global, offering high research value. Key content is as follows:

1. Latest industry developments: Chinese industrial goods going global has completed the transition from OEM exports to brand-led go-global, and a new trend of integrated go-global by industrial clusters has emerged. AI plus industrial internet has become the core driving force for expansion. Go-global markets have also expanded from traditional European and North American markets to emerging markets such as those along the Belt and Road and Africa, with enormous overall growth potential.

2. Innovative business model research: A new collective go-global model of "cluster brand + AI" and "platform + mechanism + partner" has emerged. Unlike traditional go-global by individual enterprises or the OEM model, this new model integrates full industrial resources and distributes profits based on capabilities, effectively lowering the entry barrier and risk for small and medium-sized market entities. Its feasibility has already been verified, and the Mailian case has been selected as a classic case of Zhejiang businesses going global.

3. Core industry judgment: The article puts forward the core view that Chinese manufacturing brands' overseas market share will rise from the current 3% to 50%-60% within a decade, and that go-global enterprises will rely on service profits for growth going forward, opening up new directions for industrial research.