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美团扔出万亿参数大模型 本地生活赛道今夜无眠

胡镤心 2026-06-30 11:16
胡镤心 2026/06/30 11:16

邦小白快读

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本文核心是美团正式发布业界首个依靠国产算力完成训练推理全流程的万亿参数大模型LongCat-2.0,该模型将为普通用户带来本地生活服务的全新体验,核心干货整理如下

1. 模型基础信息与性能:LongCat-2.0总参数规模1.6万亿,预训练数据规模超30万亿Token,原生支持1M超长上下文,推理速度达100 token/秒,成本低至5元/百万token,多项核心能力评测成绩超过GPT、Claude等海外头部大模型,总调用量已跻身全球前三。

2. 普通用户能获得的实际改变:美团旗下AI助手接入该模型后,不再只做内容推荐,可直接响应用户本地生活需求,完成从咨询到订酒店、买门票、点外卖的全流程操作,无需用户手动跳转,未来还可通过微信AI Agent直接调用美团服务,体验更流畅。

本次美团发布大模型的动作,透露出本地生活赛道AI时代的消费与产业趋势,能给品牌商带来多方面参考,核心干货如下

1. 消费端体验变化趋势:AI将重构本地生活消费路径,用户可通过AI助手直接完成需求响应到交易闭环,语音输入会成为未来主流交互方式,品牌商需要适配AI入口的展示与交易逻辑,提前布局对接AI生态。

2. 品牌与业务布局参考:美团提出务实AI投入策略,明确不盲目烧钱,以ROI、业务协同为导向,该思路也适合各类品牌布局AI,避免非理性投入。同时美团开放能力封装成API供第三方AI Agent调用,也给品牌提供了新的渠道思路,可对接多平台AI生态获取流量。

本次美团的AI布局给本地生活类卖家带来了明确的机会提示与思路参考,核心干货整理如下

1. 新流量与增长机会:美团已经作为首批内测团队接入微信AI生态,未来用户可通过微信AI Agent直接调用美团的各类商家服务,同时美团把能力封装成API供全平台Agent调用,卖家可以依托美团AI生态获得更多跨平台的曝光与交易机会,需要提前适配AI入口的规则。

2. 风险提示与布局参考:美团创始人王兴明确,短期内AI入口不会产生颠覆性变化,不需要卖家脱离自身业务盲目all in AI,要跟随平台节奏持续布局;同时AI投入要控制在自身财务能力范围内,优先选择能提升ROI、优化业务效率的方向落地,避免非理性投入带来的风险。

美团全流程依托国产算力训练万亿大模型的实践,能给推进数字化、布局AI的工厂带来很多启示,核心干货如下

1. 数字化与AI布局的供应链参考:美团LongCat-2.0全程用5-6万张国产算力卡完成训练,攻克了万卡级容错、算力利用率提升等核心难题,证明国产算力已经可以支撑大模型级别的AI研发,工厂布局AI不需要过度依赖海外算力,可降低供应链卡脖子风险。

2. 布局思路与商业机会参考:美团AI布局从早期试水转向ROI、业务协同导向的务实投入,这个思路也适合工厂推进数字化转型,避免盲目投入铺张浪费;其次AI Agent生态发展成熟后,生活服务相关产品、本地适配型产品的工厂,可以对接AI Agent生态获得新的销售渠道,挖掘增量市场,美团和国产算力厂商的模芯协同研发模式,也给工厂和科技厂商合作提供了参考样本。

本次美团的大模型发布透露出AI和本地生活赛道的行业趋势,也暴露了行业痛点的解决方案,给各类服务商的干货如下

1. 行业发展趋势判断:未来AI Agent会成为非常重要的服务对象,To A服务会成为新的增长点,交互上语音输入会逐步替代部分文字输入,成为主流的入口形态,同时国产算力已经成熟,依托国产算力做大模型研发已经成为可行路径,服务商可提前布局相关方向。

2. 客户痛点与现有解决方案参考:行业长期存在大模型推理成本高、算力供应链不安全的痛点,美团LongCat-2.0首创零计算专家机制,实现Token级动态算力分配,把推理成本降到5元/百万token,同时全栈依托国产算力实现自主可控,这些技术路径可以给AI服务商优化自身产品提供参考,另外美团开放API的模式,也给To B服务商对接本地生活能力提供了合作机会。

美团的AI布局实践给各类平台做AI转型、布局新业务提供了多方面参考,核心干货整理如下

1. 当前市场对平台的新需求:除了服务C端用户和B端商家,服务AI Agent已经成为新的市场需求,平台需要把自身的服务能力封装成标准化API,供第三方AI Agent调用,打开新的业务增长空间,美团已经率先完成布局,接入微信AI生态开放能力,这个模式值得平台参考。

2. AI布局的风向与风险规避:美团明确AI布局要控制财务边界,不能超出自身能力非理性烧钱,短期内AI不会产生颠覆性变化,不需要过度投机,要走持续布局、务实投入、以ROI为导向的路线,避免给平台带来过大的财务压力;另外算力层面布局国产算力,推进模芯协同研发,可以解决卡脖子问题,提升供应链安全性,美团的万卡级国产算力训练经验也有很高的参考价值。

本文披露了AI与本地生活产业的最新动向,给产业研究者提供了很多一手研究素材,核心干货如下

1. 产业新动向:国内已经诞生首个全训练推理流程依托国产算力完成的万亿参数大模型,验证了国产算力支撑超大模型训练的可行性,当前产业界形成了全栈迁移海外架构、从零开始搭建全国产流程两种路径,殊途同归都证明了国产算力的可用性;头部企业的AI布局已经从早期的资本烧钱试水,转向以ROI、业务协同为核心的务实投入阶段,产业发展进入更理性的新阶段。

2. 新商业模式与研究方向:To A服务AI Agent成为新的业务赛道,平台开放自身服务API供第三方Agent调用,形成了新的商业模式;AI正在重构本地生活的服务闭环,从推荐交互转向全流程执行闭环,这些都是值得深入研究的产业新方向,王兴对AI入口形态、AI投入节奏的判断,也给研究提供了核心一手观点。

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Quick Summary

This article centers on Meituan's official launch of LongCat-2.0, the industry's first trillion-parameter large language model (LLM) with its full training and inference pipeline completed entirely on domestic Chinese computing power. The model is set to bring a brand-new local lifestyle service experience to general consumers. Key takeaways are as follows:

1. Model specifications and performance: LongCat-2.0 has a total of 1.6 trillion parameters, trained on over 30 trillion tokens of pre-training data. It natively supports a 1 million token long context window, runs inference at 100 tokens per second, and costs as low as ¥5 per million tokens. It outperforms leading global models including GPT and Claude on multiple core capability benchmarks, and its total inference volume already ranks among the top three globally.

2. Practical improvements for end users: After integrating LongCat-2.0 into Meituan's AI assistant, the tool will no longer only provide content recommendations. It can directly respond to users' local lifestyle needs and complete end-to-end transactions from inquiry to hotel booking, ticket purchase and food ordering, requiring no manual navigation from users. In the future, Meituan's services will also be accessible directly via WeChat AI agents, enabling an even smoother user experience.

Meituan's new LLM launch reveals shifting consumer and industry trends in the AI era for the local lifestyle sector, offering key insights for brands. Core takeaways are as follows:

1. Trends in consumer experience: AI will restructure the local consumption journey, enabling AI assistants to close the full loop from demand response to transaction directly. Voice input is expected to become the dominant interaction mode going forward. Brands need to adapt their display and transaction logic for AI-native entry points, and start integrating with AI ecosystems early.

2. Guidance for brand and business strategy: Meituan has adopted a pragmatic AI investment strategy that explicitly avoids reckless spending, focusing instead on ROI and business synergy. This approach is suitable for brands building out their own AI capabilities to prevent irrational over-investment. In addition, Meituan's decision to package and open its capabilities as APIs for third-party AI agents points to new channel opportunities for brands, which can tap into traffic by integrating with cross-platform AI ecosystems.

Meituan's AI expansion offers clear opportunity signals and strategic guidance for local lifestyle sellers. Key takeaways are as follows:

1. New traffic and growth opportunities: As one of the first internal testing partners to integrate with WeChat's AI ecosystem, Meituan will soon allow users to access merchant services directly via WeChat AI agents. Meituan has also packaged its capabilities as APIs for agents across all platforms to call on. Sellers can gain more cross-platform exposure and transaction opportunities by leveraging Meituan's AI ecosystem, and should adapt to AI entry point rules ahead of time.

2. Risk warnings and strategic guidance: Meituan founder Wang Xing explicitly notes that AI entry points will not bring disruptive change in the short term, so sellers should not abandon their core businesses to go "all in" on AI blindly. Instead, they should expand their AI footprint in step with platform progress. AI investments should also be kept within a seller's financial capacity, with priority given to projects that boost ROI and improve operational efficiency, to avoid risks from irrational spending.

Meituan's practice of training a trillion-parameter LLM with an end-to-end pipeline on domestic Chinese computing power offers valuable insights for factories advancing digital transformation and AI deployment. Key takeaways are as follows:

1. Supply chain guidance for digital and AI deployment: LongCat-2.0 was fully trained on 50,000 to 60,000 domestic AI accelerator cards, after Meituan overcame core challenges including ten-thousand-card level fault tolerance and improved computing utilization. This achievement confirms that domestic Chinese computing infrastructure can already support large-scale LLM R&D, meaning factories do not need to over-rely on foreign computing power to deploy AI, reducing the risk of supply chain disruptions.

2. Guidance on deployment strategy and business opportunities: Meituan has shifted from early-stage AI experimentation to pragmatic, ROI- and business synergy-focused investment, an approach that is also suitable for factories pursuing digital transformation to avoid wasteful over-investment. Second, as the AI agent ecosystem matures, factories producing lifestyle-related and locally adapted products can access new sales channels and unlock incremental market growth by integrating with AI agent ecosystems. Meituan's collaborative development model with domestic computing chip manufacturers also serves as a reference for partnerships between factories and technology companies.

Meituan's new LLM launch reveals emerging industry trends for AI and local lifestyle services, and outlines solutions to common industry pain points, offering the following key insights for service providers:

1. Industry trend outlook: AI agents will become a critical customer group going forward, and "to-Agent" (To A) services will emerge as a new growth driver. In terms of interaction, voice input will gradually replace part of text input to become the mainstream entry point. At the same time, domestic Chinese computing infrastructure is now mature enough to support large-scale LLM R&D, making this a viable path for development that service providers can prepare for ahead of time.

2. Guidance for addressing customer pain points: The industry has long struggled with high inference costs and insecure computing supply chains. LongCat-2.0 introduced a pioneering zero-calculation expert mechanism that enables token-level dynamic computing allocation, cutting inference costs to ¥5 per million tokens. Its full-stack reliance on domestic Chinese computing also achieves full autonomy and control. These technical approaches can serve as a reference for AI service providers looking to optimize their own products. In addition, Meituan's open API model creates new collaboration opportunities for B2B service providers looking to integrate local lifestyle capabilities.

Meituan's AI deployment practice offers multiple insights for platforms pursuing AI transformation and new business expansion. Key takeaways are as follows:

1. New market demands for platforms: Beyond serving C-end consumers and B-end merchants, serving AI agents has become a new market need. Platforms should package their existing service capabilities into standardized APIs for third-party AI agents to call, unlocking new space for business growth. Meituan has already completed this deployment ahead of peers, integrating with WeChat's AI ecosystem to open up its capabilities, and this model is well worth platform adoption.

2. Guidance for AI strategy and risk mitigation: Meituan makes it clear that AI expansion must have clear financial boundaries, and companies should not engage in irrational spending beyond their capabilities. AI will not deliver disruptive change in the short term, so excessive speculation is unnecessary. Platforms should pursue a steady path of continuous deployment, pragmatic investment and ROI-focused development to avoid excessive financial pressure. On the computing side, prioritizing domestic computing infrastructure and advancing collaborative development between models and chips solves supply chain dependency risks and improves security, and Meituan's experience training large models on ten thousand cards of domestic computing is highly valuable as a reference.

This article discloses the latest developments in AI and the local lifestyle industry, providing first-hand research material for industry analysts. Key takeaways are as follows:

1. New industry developments: China is now home to the first trillion-parameter LLM with a full training and inference pipeline completed entirely on domestic Chinese computing power, validating that domestic infrastructure can support the training of ultra-large models. The industry has currently taken two approaches that both arrive at the same conclusion of domestic computing viability: full-stack migration of foreign architectures, and building an all-domestic process from scratch. Leading companies have shifted from early-stage capital-intensive experimentation to a pragmatic investment phase centered on ROI and business synergy, marking the industry's entry into a more rational new stage of development.

2. New business models and research directions: To-Agent services have emerged as a new business track, where platforms open their service APIs to third-party agents, creating an entirely new business model. AI is also restructuring the full service loop for local lifestyle, shifting from recommendation-focused interaction to an end-to-end transaction execution loop. All of these are new industry directions that merit in-depth research, and Wang Xing's judgments on AI entry formats and AI investment timelines also provide valuable first-hand perspective for research.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

【亿邦原创】6月30日,美团正式发布新一代基础大模型LongCat-2.0,并宣布将对外开源。这是业界首个依靠国产算力完成训练、推理全流程的万亿参数大模型。

LongCat-2.0采用MoE架构,总参数规模1.6万亿,每个Token激活参数约480亿,动态范围覆盖330亿至560亿。预训练数据规模超过30万亿Token,覆盖中文、英文、多语言和代码等多类数据,原生支持1M超长上下文。

1、美团大模型全球调用量前三,本地生活同行该重新评估对手了

这款模型最值得关注的,不是参数规模,而是它对美团AI应用带来的影响。

变化首先体现在AI助手的角色上。美团AI助手“小团”在五一假期已服务过亿人次用户,“小美”全面接入外卖、旅游、酒店预订等核心业务,并即将与腾讯元宝深度合作。LongCat-2.0升级后,这些AI助手将不再止步于推荐——当你问“周末去上海怎么玩”,它可以直接订好酒店、买好门票、约好餐厅,而王兴在财报电话会上说:“当用户提交本地服务需求时,我们将无缝连接用户到我们的服务,例如外卖点餐与配送。”

如果说这是面向消费者的直接变化,那么还有一层更值得关注的布局——To A,即服务AI Agent。王兴明确提出,未来除了服务消费者和商家,服务AI Agent正变得越来越重要。美团已作为首批内测团队接入微信AI生态,用户未来可通过微信AI Agent直接调用美团外卖等服务。美团正在把自己的能力封装成API,供其他平台的Agent调用,当AI帮你订餐时,背后调用的很可能是美团的服务。

模型的变化背后,是王兴对AI投入的务实定调。6月26日年度股东大会上,王兴给AI投入划出了清晰的财务边界:“AI属于积极的生产力工具,我们会在力所能及的范围内投入,但不会超出财务能力进行非理性投资。”当被问及美团如何成为消费者“大脑”时,他说:“短期内AI入口还不会成为最颠覆性的事情,但这个方向是非常值得持续关注和布局的。”在谈到AI入口形态时,他判断:“我相信打字会越来越少,用语音会越来越多。”

这些话拼在一起,勾勒出美团的AI战略:不盲目烧钱,不幻想一夜颠覆,但持续布局、务实投入

2、LongCat-2.0,为Agent任务而生

LongCat-2.0的架构设计自始至终围绕一个核心目标:让模型在真实的Agentic Coding任务中,更高效、更稳定地完成代码理解、生成与执行。

架构层面,LongCat-2.0引入了ScMoE跨层快捷连接架构、零计算专家机制、Ngram Embedding增强等多项原创设计。其中零计算专家机制可实现Token级动态计算预算——复杂Token激活更多专家,简单Token节省算力,该机制为业界首创。推理速度达100 token/秒,成本低至5元/百万token。

社区反馈显示,在工具调用、复杂指令执行等Agent核心能力方面,LongCat-2.0-Preview接近Claude Opus 4.6,在国产大模型中位列顶尖梯队。在SWE-bench Pro评测中,LongCat-2.0获得59.5分,超越Gemini 3.1 Pro(54.2)、GPT-5.5(58.6)及Claude Opus 4.6(57.3)。

全球开发者用调用量投票——OpenRouter数据显示,LongCat-2.0-Preview总调用量已跻身全球前三,在Hermes月调用量位列全球第一,在Claude Code月调用量位列全球第二,仅次于Claude Opus 4.8。

LongCat-2.0的训练与推理全程依托国产算力集群独立完成,动用的国产算力卡数量在5万至6万张之间,是迄今为止国产算力上完成的规模最大的训练任务。从2023年起,美团就与国产算力厂商共同推进“模芯协同”研发,逐步攻克了万卡级容错恢复、NPU确定性计算、算力利用率提升等核心难题。

同样值得关注的是,国产算力这条路上并非只有美团一个探路者。DeepSeek V4从英伟达CUDA架构全栈迁移至华为芯片,而LongCat-2.0则是从零开始、全程在国产算力集群上完成训练。两种路径殊途同归——都在证明国产算力可以支撑万亿参数模型的训练。

LongCat-2.0给了美团三样东西:更强的推理和执行能力、更低的算力成本、以及对国产算力供应链的自主掌控。这三样东西加在一起,决定了美团AI Agent的看点不在于它能回答多难的问题,而在于它能替你完成多少事——从推荐到下单,从规划到执行,中间不再需要你手动跳转。

王兴在股东大会上说,美团的AI策略正在从早期的资本布局与技术试水,转向以资金效率、业务协同及ROI为导向的阶段。LongCat-2.0——这个用5万张国产卡跑出来的模型——恰好是这种转向的技术注脚:它不是用来抢风头的,是用来支撑美团在本地生活这个万亿市场里,把AI变成真实生产力的底座。

文章来源:亿邦动力

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