雪山下惊现“天山下放空的石头”艺术公厕 京东618携手九牧让如厕也能看风景

This article centers on JD 618's collaboration with Jomoo to build "The Stone Taking a Breath under the Tianshan Mountains", a smart art public toilet located in the Nalati Air Grassland of Xinjiang. It also shares practical tips for general consumers to shop for smart bathroom products.

1. This public toilet integrates smart technology, natural aesthetics and environmental sustainability, and is equipped with a full set of Jomoo smart bathroom products. It allows visitors to enjoy views of snow-capped mountains and grasslands while using the facility for a comfortable experience. To date, this project has been rolled out at multiple well-known scenic spots across China, earning consistent praise from both visitors and industry players.

2. During the ongoing JD 618 shopping festival, the same Jomoo smart bathroom products featured in the public toilet are now on hot sale. Consumers can enjoy exclusive trade-in subsidies when purchasing via JD's old-for-new program, with discounts of more than 50% off. The program also includes free delivery, installation, old unit removal and cleaning services, with installation completed in as fast as 2 hours. Delivery and installation coverage has been extended across all of Xinjiang. Consumers can open the JD app and search "Building Materials 618" to go directly to the event page.

This collaboration between JD and Jomoo provides actionable insights for brands looking to innovate marketing and expand into new scenarios, while also outlining current consumption trends in the bathroom industry.

1. Brands can break out of traditional home scenarios to target the public cultural tourism space. Leveraging natural foot traffic at scenic spots to build viral check-in projects generates massive exposure and wins user favor. This project has already drawn numerous enthusiasts to visit specifically, delivering outstanding communication results.

2. Brands can build differentiated value by integrating environmental protection and public welfare initiatives. This project uses recycled waste materials in its design, and donates a portion of revenue from sales of the same product line to Xinjiang ecological conservation projects, effectively boosting brand reputation and user recognition.

3. The collaboration creates a closed loop of offline引流 to online conversion: offline project buzz drives online sales of matching products during the shopping festival, helping brands achieve both greater exposure and sales growth, aligning with current consumer demand for high-quality, comfortable experiences.

The JD-Jomoo collaboration brings new market opportunities and actionable operational lessons for bathroom sellers, as outlined below.

1. Sellers can tap into new growth markets. Beyond the traditional home improvement scenario, scenic spots across China are currently upgrading public service infrastructure, with strong demand for smart, comfortable public bathroom facilities. Public scenarios represent a promising new incremental market.

2. Consumer demand has shifted: whether at home or traveling, users now place greater emphasis on bathroom experience, with notably rising demand for clean, smart, touch-free and antibacterial bathroom products. Smart bathrooms are a key growth direction going forward.

3. Sellers can learn from the co-marketing引流 model between platforms and brands, and leverage platform support during major shopping festivals. For this JD 618, JD offers trade-in subsidies, free delivery and installation, and other support, allowing sellers to boost sales through the event.

This project offers multiple insights and business opportunities for bathroom manufacturers in product R&D, scenario expansion and other areas, detailed below.

1. For product R&D and design: public-scenario bathroom products need to adapt to the actual use needs of scenic spots, with a focus on developing practical functions including touch-free control, antibacterial treatment, and odor elimination. In terms of design, products need to blend in with natural surroundings, and integrating environmental design concepts helps win market recognition. For example, this project's use of discarded ceramic fragments for decoration earned widespread praise.

2. New business opportunities are emerging: China's cultural tourism industry is growing rapidly, with scenic spots across the country upgrading public service infrastructure, driving sustained growth in demand for smart public bathrooms. Manufacturers can launch dedicated product lines tailored for public scenarios to open up a new growth curve.

3. Manufacturers can partner with platforms like JD to jointly expand into the new public scenario track, and leverage the platform's major promotion events to drive sales of consumer-facing home products, and validate product reputation quickly.

This project highlights pain points and new growth opportunities in the cultural tourism supporting service industry, detailed below.

1. Clear pain points currently exist in the industry: most public toilets at Chinese scenic spots deliver poor experiences, failing to meet today's tourists' demand for clean, comfortable restroom facilities. Scenic operators also have strong demand for infrastructure upgrades, creating large market potential.

2. The industry development direction is clear: high-quality smart public restrooms integrating smart technology, natural aesthetics and environmental sustainability have become the mainstream upgrade direction for cultural tourism infrastructure, aligned with the overall consumption upgrading trend. These projects also easily become viral check-in spots with high market acceptance.

3. A mature, replicable solution is available: service providers can partner with e-commerce platforms and bathroom brands to provide scenic spots with integrated smart restroom solutions covering design, products, installation and maintenance. JD already has completed projects at multiple scenic spots, and can support partners with its extensive nationwide delivery and installation network.

JD's smart public restroom project provides actionable insights for platform operators looking to expand business and optimize operations, detailed below.

1. Platforms can expand into new business tracks: beyond traditional consumer retail, smart home products can extend from residential scenarios to the public cultural tourism space, opening up a new growth pole for B2B public supporting services and expanding platform business boundaries.

2. The project introduces a new playbook for major promotion operations: building a benchmark viral offline project to capture natural traffic and exposure, then converting that traffic online to drive sales during the promotion. This closed online-offline引流 conversion loop effectively boosts promotion sales.

3. Robust service capabilities are a platform's core competitiveness. JD's nationwide delivery and installation coverage, which even reaches remote areas of Xinjiang, greatly improves experience for both brands and consumers, and enhances platform attractiveness. Platforms need to continue expanding and improving their service networks in lower-tier and remote regions.

4. Platforms can build replicable IP projects: JD's smart public restroom initiative has already launched at multiple scenic spots, and can be replicated continuously to attract more brand partnerships and expand platform influence.

The collaboration between JD and Jomoo showcases new industry trends and innovative business models in the smart home sector, with high research value, detailed below.

1. It highlights clear new industry trends: smart bathrooms have expanded beyond the traditional residential home improvement scenario into public cultural tourism spaces, a new shift in industry boundaries. This change reflects that consumption upgrading is driving industry expansion, as user demand for smart, comfortable experiences has extended from private spaces to public scenarios.

2. It has created an innovative business model worthy of study: a platform partners with a brand to build a benchmark offline public project, completes brand exposure and user education, then converts traffic via an online major promotion to drive C-end sales, while integrating public welfare and environmental protection to boost brand value, forming a complete closed business loop.

3. The project verifies that smart technology products can be adapted to public outdoor mountain scenarios, providing new inspiration for scenario expansion across the entire smart home industry. It also serves as a representative case study for physical brands looking to achieve marketing innovation leveraged by major shopping festivals.