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震坤行在美上市后首份财报:淡季增长盈利,海外业务有突破

亿邦智库黄斌 2026-05-22 10:00
亿邦智库黄斌 2026/05/22 10:00

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本文核心干货总结如下

这是震坤行在美国上市后的首份季度财报,核心信息清晰可总结为三点:

1.核心业绩亮点,作为MRO行业传统淡季的一季度,震坤行首次实现单季度盈利,GMV达24.5亿元同比增12.9%,经调整净利润同比增长103.4%,标志公司从规模化主导阶段,进入规模与盈利并重的新阶段。

2.业务增长情况,成交客户增长11%达6.6万家,多个高增长赛道增速超20%,自有品牌增速超20%占比提升至9.7%,精细化运营大幅提效降本;海外业务收入增长超6倍,正在推进双线出海战略。

3.行业背景,当前产业互联网有政策大力扶持,AI融合已经落地产生实际价值。

面向MRO领域品牌商,本文干货可总结为以下几点:

总:文章透露了当前MRO赛道的发展趋势和可借鉴的增长经验

1.行业与消费趋势,当前万亿级MRO赛道处于政策红利期,产业互联网交易规模增速有望回升至10%,新能源、通讯电子等高增长赛道需求增速超20%,中小客户需求增长快,增速超20%,是值得布局的方向。

2.品牌建设与渠道,布局自有品牌可以获得更快增长,震坤行自有品牌GMV增速超20%,占比已经提升至9.7%;依托产业互联网平台可以高效触达不同层级客户,同时可以跟随中国制造出海拓展海外市场。

3.运营参考,可以通过精细化运营降低履约成本,提升坪效,借助AI技术降本增效。

面向工业品相关卖家,本文干货信息总结如下

总:文章明确了当前赛道的政策红利、增长机会和可借鉴的经营经验

1.政策层面红利明显,国家将产业互联网平台定为数据要素流通生态培育的重点,工信部明确到2028年培育超450家工业互联网平台,渗透率达55%以上,多地出台专项方案支持产业平台发展,赛道整体机会充足。

2.增长机会方面,中小客户、新能源、电气制造等赛道GMV增速都超过20%,需求增长旺盛;海外业务跟随中国制造出海,迎来爆发式增长,震坤行一季度海外收入增长超6倍,是新的增长机会。

3.可学习经验方面,布局自有品牌提升营收占比,用AI技术降本提效,通过精细化运营降低履约成本,提升运营效率。

面向生产工业品的工厂,本文干货总结如下

总:文章透露了当前市场需求变化和数字化转型的启示,总结为三点:

1.市场需求与商业机会,当前MRO领域整体需求稳定增长,中小客户、新能源、通讯电子等多个赛道需求增速超过20%,需求十分旺盛;同时中国制造出海带动海外MRO需求爆发,增长空间十分广阔。

2.电商合作机会,产业互联网平台已经发展成熟,工厂可以和头部平台合作接入线上渠道,借助平台的客户资源和数字化能力拓展销路,也可以对接海外业务,借平台布局海外市场。

3.数字化转型启示,AI已经在产业互联网领域落地,头部平台已经用AI实现人力释放,降本增效,工厂也可以依托产业平台的AI能力推进自身数字化转型,提升运营效率。

面向产业互联网相关服务商,本文干货总结如下

总:文章透露了当前产业互联网的发展趋势、客户痛点和新技术方向,干货如下:

1.行业发展趋势,当前国内产业互联网已经从单纯追求规模化扩张,进入规模与盈利并重的新阶段,整体交易规模增速有望回升至10%,政策支持力度大,到2028年行业渗透率将提升至55%以上,行业整体增长空间大。

2.新技术发展动向,AI已经成为产业互联网新的增长变量,已经从概念走向实际商用,垂直MRO大模型和AI智能体已经可以实现降本提效,震坤行已经上线超60个AI智能体,每月可释放人力超2000工时,政策也明确鼓励平台加大投入,AI相关服务需求旺盛。

3.客户痛点与机会,当前头部平台都在探索工业品数字化采购最优解,在精细化运营、海外拓展、AI落地层面都有服务需求,服务商可围绕这些方向布局。

面向产业互联网平台商,本文干货总结如下

总:文章透露了当前产业平台的发展方向和可借鉴的运营经验,总结为三点:

1.行业发展方向,当前产业平台已经从纯规模化发展进入规模与盈利并重的新阶段,政策层面给产业平台很多支持,国家将产业平台作为数据要素流通培育重点,工信部计划到2028年培育超450家平台,行业渗透率将提升到55%,发展空间充足。

2.运营可借鉴经验,震坤行通过精细化运营,实现仓库坪效提升36%,履约成本下降17%,同时均衡布局大小客户群体,重点布局高增长赛道,拓展自有品牌提升营收占比,通过AI智能体降本提效,这些经验都可参考。

3.新增长机会,布局海外业务跟随中国制造出海,已经验证了增长潜力,震坤行一季度海外收入增长超6倍,是平台拓展第二增长曲线的可行方向。

面向产业互联网领域研究者,本文干货总结如下

总:文章透露了当前国内B2B产业互联网的产业新动向和商业模式探索进展,干货如下:

1.产业发展新阶段,当前国内以震坤行、京东工业为代表的头部B2B产业互联网平台,已经跨越了以规模化扩张为主导的阶段,进入规模与盈利并重的新阶段,震坤行在淡季实现一季度盈利,验证了产业互联网平台商业模式的可行性。

2.产业新变量,AI与产业互联网的融合已经从概念落地,产生了实际商业价值,震坤行自研的垂直MRO大模型已经上线超60个AI智能体,每月释放人力超2000工时,政策也明确支持工业大模型的发展,AI将成为影响产业发展的重要变量。

3.当前行业探索进展,目前头部平台正在以不同路径探索万亿MRO赛道工业品采购数字化最优解,海外布局已经成为新的探索方向,震坤行能否率先实现全年盈利,是值得持续研究的行业节点。

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Quick Summary

Below is the core takeaway from this article:

This is Zoomarth's first quarterly report after its U.S. IPO. Its key information can be summarized into three core points:

1. Core performance highlight: In the first quarter, a traditional off-season for the MRO industry, Zoomarth achieved its first single-quarter profit. Its GMV reached 2.45 billion yuan, up 12.9% year-over-year, while adjusted net profit climbed 103.4% year-over-year. This marks the company's transition from a scale-driven growth phase to a new stage that balances scale expansion and profitability.

2. Business growth: Its total active customer base grew 11% to 66,000. Multiple high-growth verticals posted growth of over 20%, with its private label line also exceeding 20% growth, raising its proportion of total GMV to 9.7%. Refined operations have driven significant efficiency gains and cost reductions. Overseas revenue grew more than 600% as the company advances its dual-track go-global strategy.

3. Industry context: China's industrial internet currently receives strong policy support, and the integration of AI has already been implemented to deliver tangible business value.

Below is the core takeaway for MRO brands:

Overall, this article outlines the current development trends of the MRO track and actionable growth takeaways:

1. Industry and consumer trends: The trillion-yuan MRO industry is currently in a period of policy dividend. The overall transaction scale of the industrial internet is expected to rebound to 10% growth. High-growth verticals including new energy, and communications electronics are seeing demand growth exceed 20%. Demand from small and medium-sized customers is also growing over 20%, making this a promising segment for layout.

2. Brand building and channels: Developing a private label line delivers faster growth. Zoomarth's private label GMV grew over 20%, raising its share of total GMV to 9.7%. Leveraging industrial internet platforms allows brands to efficiently reach customers of all sizes, and expand into overseas markets alongside China's manufacturing sector.

3. Operational insights: Refined operations reduce fulfillment costs and improve space efficiency, while AI integration drives further cost reduction and efficiency gains.

Below is the core takeaway for industrial goods sellers:

Overall, this article clarifies the current policy dividends, growth opportunities and replicable operational experience in the sector:

1. Policy dividends: The Chinese government has designated industrial internet platforms as a focus for cultivating data element circulation ecosystems. The Ministry of Industry and Information Technology (MIIT) has set a target of cultivating more than 450 industrial internet platforms by 2028, with industry penetration exceeding 55%. Multiple local governments have launched targeted support programs for industrial platforms, creating abundant overall opportunities in the track.

2. Growth opportunities: Small and medium-sized customers, new energy, electrical manufacturing and other segments all see GMV growth exceeding 20%, with robust demand growth. Overseas business is seeing explosive growth alongside China's manufacturing outbound expansion: Zoomarth's overseas revenue grew more than 600% in Q1, making this a promising new growth opportunity.

3. Replicable experience: Developing a private label to increase its share of total revenue, leveraging AI for cost reduction and efficiency improvement, and cutting fulfillment costs via refined operations to boost overall operational efficiency.

Below is the core takeaway for industrial goods manufacturing factories:

Overall, this article outlines current shifts in market demand and insights for digital transformation, summarized in three points:

1. Market demand and business opportunities: The overall MRO sector is seeing steady demand growth. Multiple segments including small and medium-sized customers, new energy, and communications electronics all register demand growth exceeding 20%, with very robust demand. At the same time, the outbound expansion of Chinese manufacturing has driven a boom in overseas MRO demand, opening up broad growth space.

2. E-commerce collaboration opportunities: Industrial internet platforms have reached maturity. Factories can partner with leading platforms to access online sales channels, leverage platforms' existing customer base and digital capabilities to expand market reach, and tap into overseas business opportunities to enter global markets via the platform's network.

3. Insights for digital transformation: AI has already been implemented in the industrial internet sector. Leading platforms have already used AI to reduce labor workload and cut costs while boosting efficiency. Factories can also leverage the AI capabilities of industrial platforms to advance their own digital transformation and improve operational efficiency.

Below is the core takeaway for industrial internet service providers:

Overall, this article outlines the current development trends of China's industrial internet, unmet customer needs, and emerging technology directions, as follows:

1. Industry development trends: China's industrial internet has transitioned from pure scale expansion to a new stage that balances growth and profitability. Overall transaction scale growth is expected to rebound to 10%, backed by strong policy support. Industry penetration will rise to over 55% by 2028, creating broad overall growth room for the sector.

2. Emerging technology trends: AI has become a new growth driver for the industrial internet, moving from concept to real commercial adoption. Vertical MRO large models and AI agents are already delivering cost reduction and efficiency gains. Zoomarth has launched more than 60 AI agents, freeing up over 2,000 labor hours per month. Policy also explicitly encourages increased platform investment in AI, creating strong demand for AI-related services.

3. Customer pain points and opportunities: Leading platforms are all exploring optimal solutions for digital industrial goods procurement, with demand for services in refined operations, overseas expansion, and AI implementation. Service providers can build their offerings around these high-demand areas.

Below is the core takeaway for industrial internet platforms:

Overall, this article outlines the current development direction for industrial platforms and replicable operational experience, summarized in three points:

1. Industry development direction: Industrial platforms have transitioned from pure scale-focused growth to a new stage balancing scale and profitability. The sector receives strong policy support: the central government has designated industrial platforms as a core focus for cultivating data element circulation, and MIIT plans to cultivate over 450 platforms by 2028, pushing industry penetration to 55%, creating ample room for growth.

2. Replicable operational experience: Zoomarth achieved a 36% increase in warehouse space efficiency and a 17% reduction in fulfillment costs through refined operations. It also maintains a balanced customer portfolio covering both large and small clients, prioritizes布局 high-growth verticals, expands private label to boost revenue share, and leverages AI agents to cut costs and improve efficiency. All of these practices are valuable references for peer platforms.

3. New growth opportunities: Expanding overseas alongside Chinese manufacturing has already validated strong growth potential. Zoomarth's overseas revenue grew more than 600% in Q1, making this a viable path for platforms to build a second growth curve.

Below is the core takeaway for industrial internet researchers:

Overall, this article outlines new industry developments and business model exploration progress in China's B2B industrial internet sector, as follows:

1. New stage of industry development: Leading Chinese B2B industrial internet platforms represented by Zoomarth and JD Industrial have moved beyond the scale-driven expansion phase to enter a new stage that balances scale growth and profitability. Zoomarth's Q1 profit in an off-season validates the commercial viability of the industrial internet platform business model.

2. New industry growth variable: The integration of AI and industrial internet has moved beyond concept to implementation, delivering tangible business value. Zoomarth's self-developed vertical MRO large model has powered more than 60 deployed AI agents, freeing up over 2,000 labor hours per month. Policy also explicitly supports the development of industrial large models, positioning AI as a key variable shaping future industry development.

3. Current industry exploration progress: Leading platforms are pursuing different paths to find the optimal digital procurement solution for the trillion-yuan MRO track, and overseas expansion has emerged as a new key direction for exploration. Whether Zoomarth can achieve full-year profitability first is a key industry milestone worth continued research.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

5月21日,中国MRO采购服务平台震坤行(NYSE:ZKH)发布上市后的首份季报。据报,2026年第一季度,该公司的GMV达24.5亿元,同比增长12.9%;经调整净利润同比增长103.4%,首次在一季度实现盈利。

在每年的第一季,这一MRO行业的传统淡季,实现盈利转正,对震坤行具有一定的标识意义。这意味着震坤行已开始跨越规模化为主导的阶段,逐渐进入规模与盈利并重的新阶段。

从财报上来看,震坤行近期发展的亮点有二:一是增长均衡,二是海外业务有一定突破。从业务实绩来看,一季度,震坤行成交客户数同比增长11%至6.6万家。中小客户GMV增速超20%,央企客户GMV重回双位数增长。电气制造、通讯电子、新能源、钢铁有色四大赛道GMV均增长超20%。公司SKU增至2700万,自有品牌GMV增长超20%,占比提升至9.7%。通过精细化运营,仓库坪效提升36%,履约费用下降约17%。而从领域来看,其海外业务成最大亮点:一季度海外收入同比增长超6倍。加上公司正推进“服务中国制造出海”与“美国本土业务”双线战略,目标2026年海外业务盈亏平衡。

震坤行的增长是有着对应的中国产业互联网发展背景作支撑的。据赛迪顾问预测,2026年中国产业互联网平台交易规模增速有望回升至10%左右。而在政策层面,国家数据局将产业互联网平台作为数据要素流通服务生态培育的重点对象;工信部印发《推动工业互联网平台高质量发展行动方案(2026—2028年)》,明确要求到2028年要培育超450家互联平台,渗透率达55%以上;上海市等多地也出台专项方案,聚焦新能源汽车、电子信息等产业链整合平台的发展。

加之,AI正在成为产业互联网的新变量。震坤行自研“行家玲珑”MRO垂直大模型,上线超60个AI智能体,月度释放人力超2000工时。工信部行动方案也鼓励平台加大工业大模型和智能体投入。AI与产业互联网的深度融合,正从概念走向实际商业价值。

总体来看,以震坤行、京东工业为代表的B2B产业互联网头部平台,正以不同路径探索工业品采购数字化的最优解。震坤行能否在万亿级MRO赛道率先实现全年盈利,值得持续关注。

文章来源:亿邦智库

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