致欧科技2025年各区域市场表现如何？

2025年，致欧科技最大市场是欧洲，收入56.81亿元，占比65.85%；美加市场收入25.88亿元，占比30%；拉美市场收入2.14亿元，同比增长59.85%，是增长最快的区域，但目前占比仅为2.48%。

致欧科技2025年如何应对美国关税政策变化？

为应对美国关税波动，致欧科技将供应链转向东南亚布局。至2025年第四季度，东南亚供应链已稳定交付，可承接美国市场80%的出货需求，并构建了“中国+N”的双重产能备份体系。

致欧科技如何应用AI技术提升业务效率？

致欧科技通过‘致欧灵创’平台等落地超80个智能体。AI应用包括：AIGC自动化生成商品图文，提效70%；AI视觉识别提升质检效率；AI自动生成海关编码优化清关；AI邮件系统实现30%售后自动回复。

跨境大卖致欧2025年营收超87亿元：欧洲依然是主力市场亚马逊VC业务大涨

亿邦动力 2026-04-29 11:34

亿邦动力 2026/04/29 11:34

邦小白快读

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致欧科技2025年财报及战略调整干货总结。

1. 财务业绩：2025年营收87.01亿元，同比增长7.1%；扣非归母净利润3.19亿元，增长3.43%。2026年一季度营收23.14亿元，增长10.66%，但净利润下降52.04%。

2. 市场表现：欧洲市场贡献最大，收入56.81亿元，增长16.03%，占比65.85%；拉美增长最快，收入2.14亿元，大涨59.85%；美加收入25.88亿元，下降10.33%。

3. 产品线动态：家具系列营收46.87亿元，增长11.65%；家居系列30.72亿元，增长4.01%；宠物系列6.15亿元，下降9.01%；运动户外系列2.54亿元，增长23.64%。

4. 战略实操：供应链重构转向东南亚应对关税风险；销售模式多元化拓展B2B渠道；AI数智驱动提升全业务效率。

5. 未来规划：美国市场聚焦头部品类修复盈利，欧洲扩张提高市占率，拉美打造增长新引擎。

致欧科技品牌策略和市场洞察干货总结。

1. 品牌营销：AI技术应用于营销全流程，AIGC2.0平台自动化生成商品图片和文案，提效70%，缩短新品上市周期；广告投放自动化托管提升ROAS。

2. 品牌渠道建设：深化亚马逊合作，OTTO和独立站渠道稳步增长，新兴平台如Shein加快放量；线上B2C占比77.25%，B2B模式占比提升至24.88%。

3. 产品研发：AI辅助产品选品和研发决策，通过智能洞察体系分析市场趋势和用户需求；自有品牌SONGMICS、VASAGL、Feandrea覆盖家具家居领域。

4. 消费趋势：欧洲市场稳定增长反映家居需求强劲，拉美高速增长显示新兴市场机会，宠物系列下降提示品类调整需求。

5. 用户行为观察：线上B2C渠道主导销售，亚马逊为主要平台，但独立站增长11.3%表明多渠道布局重要性。

致欧科技市场机会和应对策略干货总结。

1. 政策解读：美国关税政策波动导致供应链重构，转向东南亚布局，成功构建弹性体系；合规成本优化通过AI自动生成海关编码。

2. 增长市场：拉美地区收入增长59.85%，提供高速扩张机会；欧洲市场增长16.03%可深耕；美加市场下降10.33%需聚焦修复。

3. 机会提示：B2B模式如亚马逊VC渠道收入大涨131.44%，占比提升至24.88%，可学习其批量采购议价能力；AI技术提效70%缩短上市周期。

4. 风险提示：国际贸易环境复杂，成本抬升压力导致净利润短期下降；供应链切换初期产能衔接阵痛，需备份体系规避风险。

5. 最新商业模式：销售模式多元化从B2C向B2B转型，合作方式深化与平台绑定；扶持政策如AI全员创新生态提升组织效率。

致欧科技生产启示和商业机会干货总结。

1. 产品生产和设计需求：外协生产模式结合供应链重构，转向东南亚布局应对关税风险；AI视觉识别技术优化质检，提升品控准确率和效率。

2. 商业机会：拉美市场快速增长59.85%，提供新增长点；运动户外系列增长23.64%显示品类潜力；欧洲市场稳定需求支持持续生产。

3. 推进数字化启示：AI技术深度融入供应链，优化履约、质检和清关流程；构建“中国+N”产能备份体系提升抗风险韧性。

4. 电商启示：线上B2B渠道占比17.23%且快速增长，亚马逊VC模式通过批量采购优化利润；多平台布局如OTTO增长12.05%启示多渠道合作。

致欧科技行业趋势和技术解决方案干货总结。

1. 行业发展趋势：跨境电商向多平台布局演进，OTTO和独立站稳步增长；销售模式从B2C向B2B转型，占比提升；AI全面赋能成为核心趋势。

2. 新技术：AI深度融入业务流程，研发“致欧灵创”平台集成多模态大模型；落地超80个智能体覆盖研发、供应链、营销等环节；AIGC2.0实现自动化出图和文案生成。

3. 客户痛点：合规成本骤增和关税风险，通过供应链重构和AI优化清关解决；营销效率低下，AI自动化托管广告和邮件回复提效30%-70%。

4. 解决方案：AI在供应链嵌入质检和履约，提升管控精度；营销端自动化内容生产缩短周期；售后AI系统提升响应速度和服务质量。

致欧科技平台需求和运营策略干货总结。

1. 商业对平台的需求：深化合作模式如亚马逊VC渠道，通过批量采购和集中供货提升议价能力；需求稳定订单预期和流量倾斜，B2B占比大幅提升。

2. 平台的最新做法：多平台布局包括OTTO增长12.05%、独立站增长11.3%、新兴平台Shein加快放量；线上B2C主导但B2B模式强化。

3. 平台招商：合作方式强调与核心供应商绑定，优化贸易条款；扶持政策如AI生态倡导“人人用AI”，提升平台吸引力。

4. 运营管理：销售渠道优化，B2C业务占比77.25%，B2B占比17.23%；管理风向规避通过供应链弹性体系应对关税风险。

5. 风向规避：国际贸易环境多变，供应链重构转向东南亚规避单边风险；AI技术优化合规性和运营费用摊薄。

致欧科技产业动向和商业模式干货总结。

1. 产业新动向：AI全面赋能组织效率，构建“AI+RPA+敏捷开发”体系；跨境电商向B2B模式转型，VC渠道收入大涨131.44%；供应链弹性化应对全球风险。

2. 新问题：国际贸易环境复杂化导致成本抬升，净利润短期下降；品类调整如宠物系列下降9.01%反映市场波动；产能衔接阵痛需解决。

3. 政策法规启示：美国关税政策波动启示供应链多元化布局；合规体系通过AI自动编码优化，提供政策应对参考。

4. 商业模式：销售模式多元化从线上B2C主导转向B2B强化，优化利润水平；未来规划分区域策略：美国聚焦修复、欧洲扩张、拉美引擎；AI驱动“产、供、销”全流程价值转化。

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Quick Summary

Key Takeaways from ZIOTECH's 2025 Financial Report and Strategic Adjustments

1. Financial Performance: 2025 revenue reached RMB 8.701 billion, up 7.1% YoY; non-GAAP net profit attributable to shareholders was RMB 319 million, increasing 3.43%. Q1 2026 revenue grew 10.66% to RMB 2.314 billion, but net profit declined 52.04%.

2. Market Performance: Europe was the largest contributor, with revenue of RMB 5.681 billion (+16.03%, 65.85% of total). Latin America saw the fastest growth, with revenue surging 59.85% to RMB 214 million. North America revenue fell 10.33% to RMB 2.588 billion.

3. Product Line Dynamics: Furniture series revenue grew 11.65% to RMB 4.687 billion; Home series rose 4.01% to RMB 3.072 billion; Pet series declined 9.01% to RMB 615 million; Sports & Outdoor series jumped 23.64% to RMB 254 million.

4. Strategic Execution: Supply chain restructuring shifted to Southeast Asia to mitigate tariff risks; diversified sales models expanded B2B channels; AI and digital intelligence drove efficiency across all operations.

5. Future Plans: Focus on restoring profitability in the US by concentrating on top categories; expand market share in Europe; cultivate Latin America as a new growth engine.

ZIOTECH Brand Strategy and Market Insights Summary

1. Brand Marketing: AI is applied across the entire marketing process. The AIGC 2.0 platform automates product image and copy generation, boosting efficiency by 70% and shortening new product launch cycles. Automated ad placement improves ROAS.

2. Channel Development: Deepened cooperation with Amazon; steady growth on OTTO and its own independent site; accelerated volume on emerging platforms like Shein. Online B2C accounts for 77.25% of sales, while B2B's share increased to 24.88%.

3. Product R&D: AI assists in product selection and R&D decisions by analyzing market trends and user needs through an intelligent insights system. Owned brands SONGMICS, VASAGL, and Feandrea cover the furniture and home categories.

4. Consumer Trends: Stable growth in Europe reflects strong home goods demand; rapid growth in Latin America indicates emerging market opportunities; decline in the Pet series suggests need for category adjustment.

5. User Behavior: Online B2C channels dominate sales, with Amazon as the main platform. However, an 11.3% growth in the independent site highlights the importance of a multi-channel strategy.

ZIOTECH Market Opportunities and Response Strategies Summary

1. Policy Interpretation: Fluctuating US tariff policies prompted supply chain restructuring towards Southeast Asia, successfully building a resilient system. Compliance costs were optimized via AI-generated customs codes.

2. Growth Markets: Latin America revenue surged 59.85%, offering high-speed expansion opportunities. Europe's 16.03% growth is ripe for further cultivation. North America's 10.33% decline requires focused recovery efforts.

3. Opportunity Highlights: B2B model, exemplified by the Amazon Vendor Central channel, saw revenue skyrocket 131.44%, increasing its share to 24.88%. Learn from its bulk purchasing and bargaining power. AI technology improved efficiency by 70%, shortening launch cycles.

4. Risk Warnings: Complex international trade environment and rising costs led to short-term profit decline. Initial supply chain switch caused production capacity transition pains; backup systems are needed to mitigate risks.

5. Latest Business Models: Sales model diversification shifts from B2C to B2B, deepening partnerships with platforms. Support policies like the AI-driven innovation ecosystem enhance organizational efficiency.

ZIOTECH Production Insights and Business Opportunities Summary

1. Production & Design Needs: Outsourced production combined with supply chain restructuring shifted focus to Southeast Asia to counter tariff risks. AI visual recognition technology optimizes quality inspection, improving accuracy and efficiency.

2. Business Opportunities: Latin America's rapid 59.85% growth offers a new growth point. Sports & Outdoor series' 23.64% increase shows category potential. Europe's stable demand supports continuous production.

3. Digitalization Insights: AI is deeply integrated into the supply chain, optimizing fulfillment, quality control, and customs clearance. Building a "China + N" production backup system enhances risk resilience.

4. E-commerce Insights: Online B2B channels account for 17.23% and are growing rapidly. The Amazon VC model optimizes profits through bulk purchasing. Multi-platform布局, like OTTO's 12.05% growth, highlights the value of多渠道合作.

ZIOTECH Industry Trends and Technology Solutions Summary

1. Industry Trends: Cross-border e-commerce is evolving towards multi-platform布局, with steady growth on OTTO and独立站. Sales models are shifting from B2C to B2B, with its share increasing. Comprehensive AI empowerment is a core trend.

2. New Technologies: AI is deeply embedded in business processes. The "ZIOTECH Lingchuang" platform integrates multimodal large language models. Over 80 intelligent agents cover R&D, supply chain, marketing, etc. AIGC 2.0 automates image and copy generation.

3. Customer Pain Points: Soaring compliance costs and tariff risks are addressed through supply chain restructuring and AI-optimized customs clearance. Low marketing efficiency is improved by 30%-70% via automated ad management and email responses.

4. Solutions: AI embeds quality control and fulfillment in the supply chain, enhancing precision. Marketing automation shortens content production cycles. Post-sales AI systems improve response speed and service quality.

ZIOTECH Platform Needs and Operational Strategies Summary

1. Platform Business Needs: Deepen cooperation models like Amazon VC, enhancing bargaining power through bulk purchasing and centralized supply. Seek stable order forecasts and流量倾斜, as B2B share increases significantly.

2. Latest Platform Practices: Multi-platform布局 includes OTTO (+12.05%),独立站 (+11.3%), and accelerated volume on emerging platforms like Shein. Online B2C dominates, but the B2B model is strengthening.

3. Platform Merchant Recruitment: Emphasize partnerships with core suppliers, optimizing trade terms. Support policies like the "AI for All" ecosystem enhance platform attractiveness.

4. Operations Management: Optimize sales channels; B2C accounts for 77.25%, B2B for 17.23%. Manage risks through a resilient supply chain system to counter tariff uncertainties.

5. Risk Mitigation: Adapt to a volatile international trade environment by restructuring supply chains towards Southeast Asia, avoiding single-region risks. AI technology optimizes compliance and dilutes operating expenses.

ZIOTECH Industry Dynamics and Business Model Summary

1. Industry Trends: Comprehensive AI empowerment boosts organizational efficiency, building an "AI + RPA + Agile Development" system. Cross-border e-commerce is shifting towards B2B models, with VC channel revenue surging 131.44%. Supply chains are becoming more resilient to global risks.

2. Emerging Issues: Complex international trade environment increases costs, causing short-term profit decline. Category adjustments, like the Pet series' 9.01% drop, reflect market volatility. Production capacity transition pains need resolution.

3. Policy & Regulation Insights: Fluctuating US tariff policies highlight the need for diversified supply chain布局. AI-automated coding optimizes compliance systems, offering a reference for policy response.

4. Business Models: Sales model diversification is shifting from online B2C dominance to B2B strengthening, optimizing profit levels. Future strategy is regional: focus on US recovery, European expansion, and Latin America as an engine. AI drives value transformation across the entire "Production, Supply, Sales"流程.

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【亿邦原创】日前，跨境电商企业致欧科技发布了2025年及2026年一季度财报。报告显示，2025年，致欧科技营收87.01亿元，同比增长7.1%；扣非归母净利润3.19亿元，同比增长3.43%。2026年一季度，致欧科技营收23.14亿元，同比增长10.66%；扣非归母净利润5748万元，同比下降52.04%。

致欧科技主要从事自有品牌家具家居产品的研发、设计和销售，旗下有家居产品品牌SONGMICS、风格家具产品牌VASAGL及宠物家居品Feandrea。报告期内，公司主要通过亚马逊、OTTO、独立站等海外线上零售平台，经过产品研发与设计、外协生产及采购、跨境运输及仓储、线上销售及客户服务等业务环节将产品销售给遍及欧洲、美国加拿大和拉美等国家或地区的终端消费者。

从2025年的情况来看，致欧科技最大的市场依然是欧洲，占主营业务收入比例为65.85%；第二大市场为美加地区，占比30%；拉美地区业务正在快速发展，但目前占比仅为2.48%。具体而言：2025年，致欧科技在欧洲收入56.81亿元，同比增长16.03%；美加收入25.88亿元，同比下降10.33%；拉美收入2.14亿元，同比大涨59.85%；其他地区收入1.44亿元，同比增长23.7%。

分产品线来看，2025年，致欧科技家具系列营收46.87亿元，同比增长11.65%；家居系列营收30.72亿元，同比增长4.01%；宠物系列营收6.15亿元，同比下降9.01%；运动户外系列营收2.54亿元，同比增长23.64%。

分销售渠道来看，2025年，致欧科技线上B2C业务贡献了77.25%的收入，线上B2B贡献17.23%，线下B2B贡献5.52%。线上B2C业务中，来自亚马逊的营收为46.73亿元，同比下降13%；来自OTTO的营收为3.93亿元，同比增长12.05%，为其第二大B2C销售渠道；来自独立站的营收为2.38亿元，同比增长11.3%。线上B2B业务中，来自亚马逊VC的营收为13.08亿元，同比大涨131.44%。

致欧科技在财报中指出，报告期内，公司持续推进渠道结构优化，深化与亚马逊的合作模式，在B2C模式竞争优势的基础上，加大向B2B模式转型。与此同时，公司持续推进多平台布局，OTTO、独立站保持稳步增长，Shein等新兴平台加快放量。

面对复杂多变的国际贸易环境与成本抬升压力，2025年致欧科技重点推进了三大战略调整，以抵御风险冲击：

一是供应链重构

面对2025年初美国关税政策的剧烈波动及合规成本的骤增，致欧科技实施供应链战略切换，将对美产品的供应链转向东南亚布局。尽管短期内经历了阶段性的产能衔接阵痛与库存紧张，但迅速加快了东南亚寻源、产线落地与品质爬坡。至2025年第四季度，东南亚供应链已全面实现稳定交付，美国市场80%的出货需求可由东南亚产能承接。

同时，致欧科技通过与核心供应商深化合作及优化贸易条款，成功构建了“中国+N”的双重产能备份与弹性调拨体系，缓解了单边关税风险，大幅提升了供应链的抗冲击韧性。

二是销售模式多元化

2025年，致欧科技大力拓展B2B模式下的亚马逊VC（Vendor Central）渠道业务，VC业务占主营业务收入比重由一季度的10.16%提升至四季度的24.88%。主动加深VC渠道布局，旨在将自身庞大的业务规模与完善的海外仓配体系转化为渠道议价能力。相较于传统模式，VC模式通过批量采购、集中供货与深度绑定，不仅获得了平台更多的流量倾斜与稳定的订单预期，更有效摊薄了各项综合运营费用，优化了整体利润水平。

三是AI数智驱动

2025年，致欧科技坚定推进“AI+”战略，将人工智能技术深度融入核心业务流程。在技术与组织底座方面，其成功搭建了“AI+RPA+敏捷开发”的融合管理体系。自主研发“致欧灵创”平台，一站式集成多模态大模型及AI Coding能力，构建了“通用Agent→业务专项Agent→全场景应用”的体系架构。同时，依托字节跳动等智能体平台，打破传统IT主导局限，大力倡导“人人用AI、人人创AI”的全员创新生态。现已研发落地超80个智能体，深度覆盖产品研发、供应链管理、营销销售、财务核算、IT软件开发及数据分析等全业务领域。

据悉，目前致欧科技实现了AI在“产、供、销”环节的规模化落地与价值转化：

在研发与产品端，借助“智能洞察体系”，利用AI深度分析市场趋势与终端用户需求，精准辅助产品选品与研发决策；在供应链将AI技术深度嵌入履约与质检，有效优化合规性与管控精度；利用AI自动生成海关编码，优化跨境物流清关与合规体系；同时引入AI视觉识别技术，高效检测质检图片，大幅提升了批量产品的品控准确率与检验效率。

此外，致欧科技也积极推进营销AI全流程化。在内容生产上，升级AIGC2.0智能图库平台，集成多模态大模型实现批量自动化出图，实现高质量商品图片输出，降低了人工拍摄成本；实现电商文案自动化生成，单环节提效达70%，大幅缩短新品上市周期。营销投放环节，实现了广告竞价和投放的自动化托管，有效提升了广告投放效率与ROAS；售后环节部署AI邮件回复系统，其中已有30%实现AI自动回复，单文案处理提效超30%，显著提升了响应速度与服务质量。

对于未来发展规划，致欧科技表示，在美国市场，困境反转，公司将收缩聚焦，深耕头部品类，驱动盈利能力修复；在欧洲市场，则将积极进攻扩张，提高市占率，深化平台生态能力，巩固竞争优势；在拉美，将复用成熟市场优势，打造增长新引擎。此外，公司将凭借AI的全面赋能，持续提升组织效率。

文章来源：亿邦动力

跨境大卖致欧2025年营收超87亿元：欧洲依然是主力市场 亚马逊VC业务大涨

跨境大卖致欧2025年营收超87亿元：欧洲依然是主力市场亚马逊VC业务大涨