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乐奇Rokid创始人、CEO祝铭明确认出席2026亿邦新竞争力品牌大会

亿邦动力 2026-03-20 17:57
亿邦动力 2026/03/20 17:57

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文章重点介绍了乐奇Rokid创始人祝铭明出席2026亿邦新竞争力品牌大会及其公司成就,提供关键事件和数据干货。

1. 祝铭明将作为嘉宾出席大会,分享“中国科技之美的全球化表达”,主题聚焦科技与美学融合。

2. 乐奇Rokid是全球领先的AI+AR智能终端企业,实现光波导技术在智能眼镜上量产,覆盖全球115个国家和地区。

3. 产品拥有超10万活跃用户,单日平均佩戴时长达8小时,标志AI眼镜从概念迈向日常刚需。

4. 公司融合传统文化与现代科技,推出“风林火山”国潮系列,融入杭绣、木雕等非遗技艺。

5. 全球化实践案例:东盟博览会作为科技国礼赠送10国贵宾;CES展会实景演示;德国总理默茨试戴赞赏;日本Makuake众筹超2亿破记录。

品牌商可关注乐奇Rokid的品牌营销策略、产品研发创新及消费趋势洞察。

1. 品牌营销:通过融合传统文化(如杭绣、木雕)推出“风林火山”国潮系列,打造“可穿戴的艺术品”,增强文化内涵,并在全球展会如CES展示,提升品牌国际化形象。

2. 产品研发:全栈自研技术驱动,硬件、系统、AI算法自主研发,拥有数百项核心专利,研发人员占比60%,强调创新定义。

3. 消费趋势:AI眼镜用户单日佩戴时长8小时,显示产品从概念转向刚需,需求增长明显。

4. 用户行为观察:超10万活跃用户覆盖全球115国,数据表明产品接受度高,适合高端市场定位。

5. 全球化机会:作为国礼赠送和政府高层试戴,验证品牌溢价和渠道拓展潜力。

卖家可从中获取增长市场机会、可学习商业模式及事件应对启示。

1. 增长市场:产品覆盖全球115国,日本众筹超2亿创记录,显示海外市场扩展潜力。

2. 消费需求变化:AI眼镜佩戴时长增至8小时,需求从概念转为刚需,带来销售机会。

3. 可学习点:全栈自研“技术研发+产品量产+全球布局”模式,可复制在AR领域;文化融合策略增强产品差异化。

4. 事件应对:通过国际展会如CES实景演示应对全球化竞争;作为国礼提升品牌影响力,可作为危机公关范例。

5. 机会提示:政策层面,出席品牌大会可能涉及行业风向;合作方式包括政府礼品和众筹平台,拓展销售渠道。

工厂可借鉴产品生产设计需求、数字化推进启示及商业机会。

1. 产品生产:光波导技术量产在智能眼镜上实现,显示高端制造能力,强调自主研发硬件。

2. 设计需求:融合非遗技艺如杭绣、木雕,打造“可穿戴的艺术品”,提供创新设计灵感。

3. 商业机会:全球覆盖115国,用户超10万,电商启示如日本众筹成功,可拓展海外市场。

4. 推进数字化:全栈自研技术驱动,AI算法和系统自主研发,启示工厂向智能制造转型。

5. 启示:研发人员占比60%,强调技术投入;量产规模销售模式,可优化生产链。

服务商可关注行业发展趋势、新技术应用及解决方案案例。

1. 行业趋势:AI与AR深度融合,中国科技品牌在全球竞争中领先,显示产业升级方向。

2. 新技术:光波导技术量产、全栈自研AI算法和系统,提供前沿技术参考。

3. 客户痛点:用户佩戴时长8小时,显示AR产品实用性痛点,需高效解决方案。

4. 解决方案:乐奇产品通过全球实践(如CES演示、国礼赠送)展示全球化实用价值,提供服务模式范例。

5. 发展启示:构建“技术研发+产品量产+全球布局”全链条,可应用于其他科技服务领域。

平台商可参考商业对平台需求、平台最新做法及运营管理启示。

1. 商业需求:产品全球覆盖115国,显示平台需支持国际化招商和渠道建设。

2. 最新做法:通过展会如CES和品牌大会进行平台招商,展示“技术研发+产品量产+全球布局”模式。

3. 平台招商:众筹平台Makuake成功案例(日本众筹超2亿),提供招商策略参考。

4. 运营管理:研发人员占比60%,强调创新管理;单日佩戴时长数据,可优化用户运营。

5. 风向规避:全球化实践如德国总理试戴,展示成功风险规避案例,启示平台合规运营。

研究者可探索产业新动向、商业模式创新及政策启示。

1. 产业动向:AI与AR技术深度融合,中国企业引领全球赛道,显示科技美学新趋势。

2. 新问题:AI眼镜从概念产品加速迈向日常刚需,引发产业转型研究。

3. 商业模式:全链条发展模式(技术研发+产品量产+全球布局),强调自主研发和专利保护。

4. 政策法规启示:品牌大会主题“科技与美学”,可能涉及政策讨论;作为国礼案例,提供国际化政策参考。

5. 案例研究:全球化实践如CES展示、众筹破记录,为产业提供实证分析素材。

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声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

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Quick Summary

The article highlights Rokid founder Zhu Mingming's participation in the 2026 Yibang New Competitiveness Brand Conference and his company's achievements, providing key events and data insights.

1. Zhu Mingming will speak at the conference, sharing insights on "The Global Expression of Chinese Technological Aesthetics," focusing on the integration of technology and aesthetics.

2. Rokid is a leading global AI+AR smart terminal company, achieving mass production of waveguide technology for smart glasses and operating in over 115 countries and regions.

3. Its products boast over 100,000 active users with an average daily usage of 8 hours, signaling AI glasses' transition from concept to daily necessity.

4. The company blends traditional culture with modern tech, launching the "Wind, Forest, Fire, Mountain" Guochao series featuring intangible cultural heritage crafts like Hangzhou embroidery and wood carving.

5. Global initiatives include gifting products as national presents at the ASEAN Expo, live demos at CES, praise from German Chancellor Merz, and a record-breaking ¥200 million+ crowdfunding on Japan's Makuake.

Brands can focus on Rokid's marketing strategies, product innovation, and consumer trend insights.

1. Brand Marketing: Integrating traditional culture (e.g., Hangzhou embroidery, wood carving) into the "Wind, Forest, Fire, Mountain" Guochao series positions products as "wearable art," enhancing cultural value, while global exhibitions like CES boost international branding.

2. Product R&D: Full-stack in-house R&D drives hardware, OS, and AI algorithms, with hundreds of core patents and 60% of staff in R&D, emphasizing innovation-led definition.

3. Consumer Trends: An 8-hour daily wear time for AI glasses indicates shifting demand from novelty to necessity, highlighting growth potential.

4. User Behavior: Over 100,000 active users across 115 countries reflect high product acceptance, suitable for premium market positioning.

5. Global Opportunities: Endorsements as national gifts and by government leaders validate brand premium and channel expansion potential.

Sellers can identify growth markets, replicable business models, and event response strategies.

1. Growth Markets: Global reach across 115 countries and a record ¥200 million+ Japanese crowdfunding campaign signal overseas expansion opportunities.

2. Demand Shift: AI glasses' 8-hour daily usage shows transition to essential use, creating sales openings.

3. Replicable Strategies: The full-stack model (R&D + mass production + global rollout) is applicable in AR; cultural integration enhances product differentiation.

4. Event Response: Live demos at CES address global competition; gifting as national presents boosts brand influence, serving as a crisis management example.

5. Opportunities: Conference participation may indicate policy trends; partnerships like government gifting and crowdfunding platforms can expand sales channels.

Factories can glean insights on production design, digitalization, and commercial opportunities.

1. Production: Mass production of waveguide technology for smart glasses demonstrates high-end manufacturing capabilities and in-house hardware R&D.

2. Design Needs: Integrating非遗 crafts like Hangzhou embroidery and wood carving into "wearable art" offers innovative design inspiration.

3. Commercial Opportunities: Global presence in 115 countries with 100,000+ users and successful e-commerce models (e.g., Japanese crowdfunding) highlight overseas market potential.

4. Digitalization: Full-stack in-house AI algorithms and systems inform smart manufacturing transitions.

5. Insights: 60% R&D staff ratio underscores tech investment; mass production sales models can optimize supply chains.

Service providers should note industry trends, tech applications, and solution case studies.

1. Industry Trends: Deep AI-AR integration and Chinese brands leading global competition indicate industrial upgrade directions.

2. New Tech: Mass-produced waveguide technology and full-stack AI systems offer cutting-edge references.

3. Customer Pain Points: 8-hour daily usage reveals AR product practicality needs, requiring efficient solutions.

4. Solutions: Rokid's global practices (e.g., CES demos, national gifting) demonstrate practical value, providing service model benchmarks.

5. Development Insights: The "R&D + production + global layout" chain can be applied to other tech service sectors.

Platforms can reference commercial demands, latest practices, and operational insights.

1. Commercial Needs: Global coverage across 115 countries underscores platform requirements for international merchant recruitment and channel building.

2. Latest Practices: Exhibitions like CES and brand conferences facilitate merchant recruitment, showcasing the "R&D + production + global rollout" model.

3. Merchant Recruitment: Makuake's ¥200 million+ crowdfunding success in Japan offers recruitment strategy insights.

4. Operations Management: A 60% R&D staff ratio highlights innovation management; daily usage data informs user operation optimizations.

5. Risk Mitigation: Global practices (e.g., German Chancellor's trial) demonstrate successful compliance cases, guiding platform operations.

Researchers can explore industry shifts, business model innovations, and policy implications.

1. Industry Dynamics: Deep AI-AR convergence and Chinese firms leading globally reveal trends in tech aesthetics.

2. Emerging Issues: AI glasses' rapid shift from concept to daily necessity sparks research on industrial transformation.

3. Business Models: The full-chain model (R&D + production + global expansion) emphasizes in-house innovation and patent protection.

4. Policy Insights: The conference theme "Technology and Aesthetics" may involve policy discussions; national gifting cases offer international policy references.

5. Case Studies: Global practices (e.g., CES demos, record crowdfunding) provide empirical material for industry analysis.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

在AI与AR技术深度融合、全球科技品牌竞争日趋激烈的浪潮中,中国企业正凭借科技硬实力引领全球赛道话语权。4月24日,以“科技与美学”为主题,2026亿邦新竞争力品牌大会将在上海举办,乐奇Rokid创始人、CEO祝铭明将作为嘉宾出席大会,并发表主题演讲,分享“中国科技之美的全球化表达”。

祝铭明拥有加州大学伯克利分校计算机博士学位,深耕科技领域36年,曾创办猛犸科技,担任阿里巴巴M工作室领头人,主导深度学习、视觉和自然语言处理等前沿研发,2014年创办乐奇Rokid,深耕AR智能终端赛道,是人机交互变革领域的领军人物,始终致力于让中国科技之美走向全球,推动中国制造向中国“智”造跨越。

乐奇Rokid成立于2014年,总部位于中国杭州,是全球领先的AI+AR智能终端企业,也是国内第一家、全球第三家实现光波导技术在智能眼镜上量产并规模销售的企业。秉持“定义而非跟随”的创新理念,以全栈自研技术驱动发展,坚持硬件、系统、AI算法全链条自主研发,拥有数百项核心专利,研发和技术人员占比达60%,构建起“技术研发+产品量产+全球布局”的全链条发展模式。目前,其产品已覆盖全球115个国家和地区,拥有超10万活跃用户,单日平均佩戴时长达8小时,标志着AI眼镜正从“概念产品”加速迈向“日常刚需”。

在科技美学与全球化实践方面,乐奇Rokid深度融合传统文化与现代科技,推出“风林火山”四大国潮系列智能眼镜,将杭绣、木雕、金髹等非遗技艺融入产品设计,打造“可穿戴的艺术品”,让中国文化之美通过科技载体走向全球。东盟博览会,乐奇AI眼镜作为科技国礼,赠送10国贵宾;2026年1月CES展会期间,其产品亮相美国拉斯维加斯,通过“跨国咖啡馆”实景演示,展现中国方案的全球化实用价值,2026年2月德国总理默茨访华时主动试戴并给予高度赞赏,成为中国科技之美全球化表达的生动实践。同年3月,乐奇AI眼镜在日本Makuake众筹超2亿,突破记录。

文章来源:亿邦动力

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