乐奇Rokid亮相CES 2026 AI+AR眼镜引领人机交互新时代

Rokid's AI Glasses showcased at CES 2026 herald a new era of human-computer interaction, offering various practical functions and innovative experiences.

1. The product features a lightweight design of just 49 grams, an appearance resembling ordinary glasses, and utilizes diffractive waveguide technology, enabling all-day comfortable wear and achieving mass production breakthroughs.

2. Core functions are rich and efficient: It supports photo and video capture, allowing users to view and adjust composition directly through the glasses' viewfinder; a smart teleprompter mode automatically scrolls text based on speech rate, enhancing presentation efficiency; navigation adds an overview map, enabling users to grasp the entire route at a glance; translation is optimized for improved speed and accuracy, supporting 89 languages; payment evolves to recognition with just "a look," making interaction more convenient; AI Q&A supports accessing different large language models, covering daily inquiries.

3. AI Agent Store innovation: AI experts can be summoned via voice commands to address high-demand needs like high-speed rail inquiries and food calorie calculation, offering fun features such as detecting work-life balance.

4. Newly released models are even lighter at 38.5 grams, supporting prescriptions up to 1500 degrees for myopia, astigmatism, and presbyopia, making them suitable for daily life.

5. User data proves practicality: Sold to 115 countries, with over 100,000 active users, average daily wear time of 8 hours, cumulative capture of over 5 million moments, and usage exceeding 30 million times.

Rokid reinforced its brand marketing through a central CES booth, with product R&D and consumer trends indicating a new direction for human-computer interaction.

1. Brand Marketing Strategy: Occupied the largest booth in the CES main hall, attracting queues with physical installations, signaling a clear shift of AI glasses from professional to mass-market use, enhancing global influence.

2. Product R&D Innovation: Lightweight 49-gram design combined with diffractive waveguide technology; continuous feature iteration, such as post-capture preview optimizing the shooting experience, smart scrolling teleprompter boosting efficiency, and payment evolving from scanning to seamless interaction; the new Rokid Ai Glasses Style weighs 38.5 grams, supports multiple prescription needs, and focuses on daily applicability.

3. Consumer Trend Insight: User behavior data indicates AI glasses are transitioning from "novelty" to "daily use," with 8 hours of daily wear and over 5 million moments captured, showing a trend towards popularization; demonstrations in cross-border café scenarios highlight growing demand for cross-language communication.

4. Brand Channel Development: Partnered with Alipay+ to showcase overseas payment capabilities, expanding global markets; built an open ecosystem integrating multiple AI models and collaborating with partners like Amap and Alipay, strengthening channel synergy.

5. User Behavior Observation: Accumulated over 100,000 active users, usage scenarios expanding from professional to daily life; the AI Agent Store covers diverse industry needs, demonstrating real-world relevance.

The CES event highlights the growth potential of Rokid AI glasses, with changing consumer demands offering insights for partnership and business model innovation.

1. Growth Market Potential: Products sold to 115 countries, over 100,000 active users, and 8 hours of daily use indicate strong global demand, especially with new overseas models supporting multi-language and payment functions.

2. Changing Consumer Demand: Shift from tech enthusiasts to everyday users, creating opportunities in普及AI glasses for scenarios like translation and payment; strategic responses include partnering with Alipay+ for seamless payment, addressing cross-language ordering pain points.

3. Partnership Models & Support Policies: Open ecosystem attracts developers, with the AI Agent Store gathering nearly 30,000 developers, providing collaboration opportunities; established partnerships with international giants like Google Maps and Microsoft Translator, expanding招商channels.

4. Latest Business Models: The AI Agent Store allows summoning AI experts via voice commands; learnings from product iteration, such as feature upgrades and hardware ecosystem support (charging case, smart ring), enable multi-scenario endurance.

5. Opportunity Tips & Risk Mitigation: Positive impacts include established user habits, with usage exceeding 30 million times; risk considerations involve普及barriers, but inclusive design, like Cantonese interaction and features for the visually impaired, helps mitigate risks.

Rokid AI glasses' product design and mass production technology offer insights for manufacturing digitization and commercial opportunities.

1. Product Production Requirements: Achieved mass production breakthrough with the 49-gram lightweight design using diffractive waveguide technology, ensuring all-day wearability; the new model weighs 38.5 grams, supports prescriptions up to 1500 degrees for myopia, astigmatism, and presbyopia, emphasizing practicality and comfort.

2. Commercial Opportunity Insights: Hardware ecosystem presents manufacturing opportunities for accessories like charging cases, power capsules, and smart rings; digitization advancement through AI integration, such as accessing large models; e-commerce启示via payment functions expanding sales scenarios.

3. Design Requirements & Production启示: Appearance resembles ordinary glasses, emphasizing daily applicability; mass production techniques can be leveraged for similar products, advancing lightweight manufacturing.

4. Digitization推进: Features like optimized translation and navigation demonstrate AI application potential; the open ecosystem collaboration model offers supply chain synergy opportunities.

Industry trends point towards AI glasses普及, with new technologies addressing client pain points and providing solutions.

1. Industry Development Trend: AI+AR glasses are becoming core interactive terminals, with a clear shift from professional to mass-market use; user data, such as sales to 115 countries and 8 hours of daily wear, supports this movement.

2. New Technology Applications: Powered by the Qualcomm AR1 chip for computing, supports accessing multiple AI models like DeepSeek and Tongyi Qianwen; diffractive waveguide technology enables lightweight design; features like post-capture preview and smart scrolling teleprompter enhance efficiency.

3. Client Pain Point Resolution: Cross-language communication addressed through optimized translation supporting 89 languages; cumbersome payment simplified to recognition with "a look"; inconvenient navigation improved with an overview map function; the AI Agent Store provides AI experts for daily needs.

4. Solution Expansion: Open ecosystem integrates domestic and international partners like Amap and Alipay; hardware accessories ensure battery life; inclusive design, such as Cantonese interaction and features for the visually impaired,实践es technology accessibility.

Commercial demand for platforms is reflected in payment and navigation partnerships, with the latest platform strategies focusing on招商and operations management.

1. Demand & Problem Response: Users need convenient payment and navigation; Rokid AI glasses address this via the "look-to-pay" function partnered with Alipay+, and map needs through integration with Amap and Google Maps for overview navigation.

2. Latest Platform Strategies: The AI Agent Store gathers nearly 30,000 global developers, offering innovative features like AI Q&A; the open ecosystem collaborates with partners like Alipay and JD Technology, strengthening platform synergy.

3. Platform招商Opportunities: Attracts developers to participate in ecosystem building, supporting access to different large models; new product launches expand overseas markets, providing partnership entry points.

4. Operations Management & Risk Mitigation: User data, such as over 100,000 active users and 30 million+ uses, guides strategy; high 8-hour daily usage indicates strong user stickiness; inclusive features like accessibility adaptations mitigate risks,践行the "Leave Nobody Behind"理念.

The industry's new动向is the migration of human-computer interaction载体, with new issues involving inclusive design, and business model innovation offering policy启示.

1. Industry New动向: AI glasses are poised to replace smartphones as the next-generation core interactive terminal; CES demonstrations show a trend from professional to mass-market普及, supported by user data like sales to 115 countries and over 5 million moments captured.

2. New Issues & Policy启示:普及barriers, such as needs of the visually impaired, led the team to develop adaptive features,实践ing inclusive理念, suggesting policies should focus on technology accessibility; regulatory advice includes ensuring fair competition in open ecosystems integrating multiple models.

3. Business Model Analysis: Open ecosystem construction integrates large models like DeepSeek and Tongyi Qianwen, collaborating with domestic and international partners; hardware+software strategy includes the AI Agent Store and accessory support, demonstrating an innovative path.

4. Industry启示: From technological攻坚to mass production普及, the gradual accumulation model is值得借鉴; user behavior observation, like 8 hours of daily use, reflects habit formation, raising sustainability research questions.