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2026 CES 现象级焦点 元萝卜全场景矩阵彰显中国智造硬实力

龚作仁 2026-01-13 13:41
龚作仁 2026/01/13 13:41

邦小白快读

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元萝卜在2026年CES展会上凭借全场景产品矩阵成为焦点,展示了创新技术和市场热度。

1.产品亮点:国际象棋机器人专业版具备毫米级高精度机械爪与自适应视觉识别系统,能在复杂环境下稳定运行;二合一启蒙机器人专为儿童设计,融合国际象棋与国际跳棋,采用吸泵取子等安全功能;围棋专业版作为文化载体推广东方智慧;国际象棋Mini版是轻量型新品,样机阶段展示创新节奏。这些产品覆盖专业竞技、儿童启蒙、家庭刚需等多维需求。

2.市场反响:展位现场人气爆棚,互动体验区排长队,吸引买家、博主和观众驻足;30余家国际媒体如NBC、FOX广泛报道,聚焦技术创新与产品布局,体现全球市场对中国智造的认可。

3.未来展望:元萝卜将持续拓展具身智能技术,如“视觉 + 机械臂”应用到更多家用场景,推动全球用户智能生活体验。

元萝卜的品牌营销和产品研发在CES展会上凸显中国智造硬实力,提供消费趋势洞察。

1.品牌营销:通过CES顶级舞台,元萝卜展位人气高涨成为现象级品牌,吸引全球媒体如福布斯聚焦报道,扩大国际曝光度;品牌以文化出海(如围棋专业版)推动中国制造软实力,从低成本复制转向核心技术突破,树立全球化标杆。

2.产品研发:针对消费趋势(如具身智能需求),推出四款产品矩阵,包括国际象棋专业版(迭代成熟形态)、二合一启蒙机器人(儿童互动课程)和围棋专业版(文化传播载体),定位清晰互补;研发注重用户行为观察,例如儿童友好设计和安全功能增强产品吸引力。

3.消费趋势:观察到家庭刚需和便携体验增长,产品覆盖全场景需求,未来将基于用户需求导向拓展技术边界。

CES展会为卖家提供增长市场和合作机会,元萝卜案例展示消费需求变化和可学习点。

1.增长市场:全球具身智能赛道成为焦点,元萝卜产品矩阵覆盖专业竞技到儿童启蒙,需求层面变化如家庭刚需增长(如二合一启蒙机器人成明星款),带来海外市场拓展机会;展会平台吸引专业买家和媒体,助力品牌全球化步伐加快。

2.机会提示:产品如国际象棋Mini版(轻量型样机)针对市场反馈推出,显示创新节奏;合作方式包括媒体曝光(如NBC报道)和招商潜力,卖家可学习其以用户需求为导向的定位。

3.风险规避:样机阶段产品需谨慎应对市场反馈,事件应对如CES展示中高人气管理,避免拥挤风险;正面影响是技术创新带来品牌提升,可借鉴其全场景布局模式。

元萝卜的产品设计和生产需求提供商业机会,启示数字化和电商推进。

1.生产设计需求:产品如国际象棋机器人专业版采用毫米级高精度机械爪与自适应视觉识别系统,体现从实验室到稳定家电的转化;二合一启蒙机器人吸泵取子设计确保安全,需优化制造工艺;国际象棋Mini版轻量化设计响应市场反馈,样机阶段需测试生产可行性。

2.商业机会:CES展示带来全球化订单潜力,产品矩阵覆盖多场景需求,工厂可参与开发类似技术(如视觉+机械臂应用);推进数字化启示:通过展会平台,元萝卜以电商渠道拓展全球市场,工厂可学习其技术迭代(如AI引擎升级)提升效率。

3.电商启示:产品如围棋专业版作为文化载体,促进跨境电商融合;未来技术拓展提供更多家用机器人场景机会。

行业发展趋势和新技术聚焦具身智能赛道,元萝卜案例提供客户痛点和解决方案。

1.行业趋势:CES作为风向标,具身智能和家用机器人成为热点,元萝卜全场景产品布局显示市场增长;趋势包括全球对中国智造认可,从技术突破到文化融合。

2.新技术:毫米级高精度机械臂和自适应视觉识别系统解决复杂环境运行问题;AI引擎(如棋力可调等级)提供智能互动方案;二合一启蒙机器人拟人化课程降低学习门槛,体现温暖科技设计。

3.客户痛点与解决方案:痛点如家庭场景安全需求(吸泵取子设计确保儿童安全)、棋局识别挑战(视觉系统稳定运行);解决方案通过技术创新(如机械臂应用)和产品矩阵互补覆盖全维度,未来拓展更多场景。

CES作为平台展示商业需求,元萝卜案例提供招商和运营管理风向。

1.平台需求与问题:商业对CES平台需求包括全球曝光和合作,元萝卜展位人气高吸引买家,问题如拥挤管理(互动区排长队);平台需提供招商支持,如媒体日活动聚焦品牌。

2.平台最新做法:CES作为国际舞台,元萝卜通过产品矩阵(如专业版和Mini版)展示创新,平台招商可借鉴其定位清晰互补;运营管理包括风险规避,例如样机阶段产品需谨慎测试市场反馈,避免过早推出风险。

3.风向规避:展会中高热度带来正面影响,但需规避如技术不成熟风险(自适应视觉系统需稳定);机会提示:平台可推动类似品牌(如中国智造案例)合作,强化文化融合纽带。

产业新动向聚焦中国智造全球化,元萝卜商业模式提供政策启示。

1.产业动向:CES现象显示具身智能赛道崛起,元萝卜从单点突破到全场景布局,新动向如中国科技企业转型(从低成本到核心技术引领);文化出海(围棋专业版)促进全球多元文化融合,成为产业典型案例。

2.新问题与商业模式:问题包括技术迭代挑战(如机械臂精度提升);商业模式以用户需求为导向(产品覆盖儿童到专业需求),以技术创新为核心(AI引擎开发),未来拓展边界提供研究启示。

3.政策法规建议:案例启示政策支持中国智造全球化(如CES参展),法规需鼓励文化载体产品;研究可借鉴其风险规避(样机测试)和机会把握(媒体曝光)。

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Quick Summary

Yuanluobo stole the spotlight at CES 2026 with its comprehensive product matrix, showcasing its innovative technology and significant market appeal.

1. Product Highlights: The Chess Robot Pro features a millimeter-precision robotic arm and an adaptive visual recognition system for stable operation in complex environments. The 2-in-1启蒙Robot, designed for children, combines chess and checkers with safety features like a suction pump for piece handling. The Go Pro serves as a cultural vessel promoting Eastern wisdom. The Chess Mini, a lightweight new product in the prototype stage, demonstrates a rapid innovation pace. This portfolio caters to diverse needs from professional competition to children's education and family essentials.

2. Market Reception: The booth attracted massive crowds with long queues at interactive zones, drawing buyers, bloggers, and visitors. Over 30 international media outlets, including NBC and FOX, provided extensive coverage, focusing on technological innovation and product strategy, reflecting global recognition of Chinese smart manufacturing.

3. Future Outlook: Yuanluobo will continue to advance embodied AI technologies, such as applying "vision + robotic arm" systems to more household scenarios, enhancing the smart living experience for global users.

Yuanluobo's brand marketing and product R&D at CES highlighted the robust capabilities of Chinese smart manufacturing and offered insights into consumer trends.

1. Brand Marketing: Leveraging the CES platform, Yuanluobo's high-traffic booth became a phenomenon, attracting global media like Forbes and boosting international exposure. The brand promotes China's soft power through cultural exports (e.g., the Go Pro), shifting perception from low-cost replication to core technological breakthroughs, setting a global benchmark.

2. Product R&D: Addressing trends like demand for embodied AI, the company launched a four-product matrix, including the Chess Pro (mature iteration), 2-in-1启蒙Robot (interactive courses for children), and Go Pro (cultural vehicle), with clear, complementary positioning. R&D emphasizes user behavior observation, such as child-friendly designs and safety features that enhance appeal.

3. Consumer Trends: Noting growing demand for family essentials and portable experiences, the products cover full-scenario needs. Future development will focus on expanding technological boundaries based on user demand.

CES provided sellers with growth market insights and partnership opportunities, with Yuanluobo's case illustrating shifting consumer demands and key learnings.

1. Growth Markets: The global embodied AI sector is a key focus. Yuanluobo's product matrix, spanning professional competition to children's启蒙, reflects demand shifts like increased need for family essentials (e.g., the popular 2-in-1启蒙Robot), presenting overseas expansion opportunities. The event attracted professional buyers and media, accelerating brand globalization.

2. Opportunity Insights: Products like the Chess Mini (lightweight prototype) were developed based on market feedback, demonstrating agile innovation. Partnership avenues include media exposure (e.g., NBC coverage) and招商potential. Sellers can learn from its user-centric positioning.

3. Risk Mitigation: Prototype-stage products require careful handling of market feedback. Managing high footfall at events like CES, such as crowd control in interactive zones, is crucial to avoid risks. The positive impact is that technological innovation boosts brand value, and its full-scenario layout model is a valuable reference.

Yuanluobo's product design and production needs present commercial opportunities and offer lessons in digitalization and e-commerce advancement.

1. Production & Design Needs: Products like the Chess Robot Pro, with its millimeter-precision robotic arm and adaptive vision system, demonstrate the transition from lab concept to stable home appliance. The suction pump design in the 2-in-1启蒙Robot ensures safety, requiring optimized manufacturing processes. The lightweight Chess Mini responds to market feedback, but its prototype stage necessitates feasibility testing for production.

2. Commercial Opportunities: CES exposure brings potential for global orders. The diverse product matrix covering multiple scenarios allows factories to participate in developing similar technologies (e.g., vision + robotic arm applications). Digitalization insights: Yuanluobo uses e-commerce channels to expand globally via events like CES; factories can learn from its tech iteration (e.g., AI engine upgrades) to improve efficiency.

3. E-commerce Insights: Products like the Go Pro, as cultural vehicles, facilitate cross-border e-commerce integration. Future tech expansion offers more opportunities in home robot scenarios.

Industry trends and new technologies are converging on the embodied AI sector, with Yuanluobo's case highlighting client pain points and solutions.

1. Industry Trends: As a bellwether, CES indicates that embodied AI and home robotics are hot topics. Yuanluobo's full-scenario product layout signals market growth, with trends including global recognition of Chinese smart manufacturing, evolving from technical breakthroughs to cultural integration.

2. New Technologies: Millimeter-precision robotic arms and adaptive visual recognition systems solve operational challenges in complex environments. AI engines (e.g., adjustable skill levels) provide intelligent interaction solutions. The 2-in-1启蒙Robot's拟人化courses lower learning barriers, exemplifying warm tech design.

3. Client Pain Points & Solutions: Pain points include safety needs in home settings (addressed by suction pump design for child safety) and board recognition challenges (solved by stable vision systems). Solutions involve technological innovation (e.g., robotic arm applications) and a complementary product matrix covering all dimensions, with future expansion into more scenarios.

CES, as a platform, reveals commercial demands, with Yuanluobo's case offering insights into招商and operational management trends.

1. Platform Needs & Challenges: Commercial demands for CES include global exposure and partnerships. Yuanluobo's high-traffic booth attracted buyers, but challenges like crowd management (long queues at interactive zones) arose. Platforms need to provide招商support, such as media day events focusing on brands.

2. Platform's Latest Practices: As an international stage, CES allowed Yuanluobo to showcase innovation through its product matrix (e.g., Pro and Mini versions). Platform招商can learn from its clear, complementary positioning. Operational management includes risk mitigation, e.g., cautiously testing market feedback for prototype-stage products to avoid premature launch risks.

3. Trend Navigation: High event visibility brings positive impact but requires avoiding risks like immature technology (e.g., ensuring stable adaptive vision systems). Opportunity Insight: Platforms can foster partnerships with similar brands (e.g., Chinese smart manufacturing cases) to strengthen cultural integration ties.

Industry dynamics focus on the globalization of Chinese smart manufacturing, with Yuanluobo's business model offering policy implications.

1. Industry Dynamics: The CES phenomenon highlights the rise of the embodied AI sector. Yuanluobo's evolution from single-point breakthroughs to full-scenario布局exemplifies new dynamics, such as Chinese tech firms transitioning from low-cost leadership to core technology innovation. Cultural exports (e.g., the Go Pro) promote global multicultural integration, making it a典型案例.

2. New Challenges & Business Models: Challenges include technological iteration (e.g., improving robotic arm precision). The user-centric business model (covering needs from children to professionals), centered on technological innovation (e.g., AI engine development), provides research insights for future boundary expansion.

3. Policy & Regulatory Suggestions: The case suggests policies supporting the globalization of Chinese smart manufacturing (e.g., participation in CES). Regulations should encourage cultural载体products. Research can借鉴its risk mitigation (prototype testing) and opportunity capture (media exposure) strategies.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

2026年 1月 7日至10日,全球消费电子领域的 “风向标”—— 国际消费电子展(CES)在美国拉斯维加斯如期而至。作为全球科技创新的顶级舞台,本届展会汇聚了来自150多个国家和地区的4500多家企业,其中具身智能、家用机器人等赛道成为绝对焦点。家用机器人品牌元萝卜(SenseRobot)再度亮相,携国际象棋机器人专业版、二合一启蒙机器人(国际象棋 + 国际跳棋)、国际象棋Mini版及围棋专业版四款核心产品重磅参展,凭借丰富的产品矩阵延续 “中国智造” 热度。展位现场持续人头攒动,成为本届CES家用机器人领域的 “现象级” 参展品牌。

产品矩阵进化论——从单点突破到场景布局

作为连续两年登陆CES的中国科技品牌,元萝卜此次参展的核心亮点在于 “产品矩阵全面升级”。相较于2025年以单一品类打开海外市场,2026年元萝卜进一步完善 “全场景棋类智能机器人” 布局,四款产品覆盖从专业竞技到儿童启蒙、从家庭刚需到便携体验的全维度需求,定位清晰又互为补充:

1.国际象棋机器人专业版:作为家族的“实力担当”,它已迭代至更成熟的形态。其核心的毫米级高精度机械爪与自适应视觉识别系统,能在复杂光照与拥挤棋局中稳定运行,展现了从实验室技术到稳定家电产品的完美转化。它所搭载的AI引擎,拥有媲美人类冠军的棋力与25个可调等级,已成为许多国际象棋爱好者家中不可或缺的“对手与教练”。

2.二合一启蒙机器人:这款在上届CES首秀即获关注的产品,如今已成为海外家庭市场的“明星款”。其融合国际象棋与国际跳棋的双重玩法,以及专为3-12岁儿童设计的拟人化互动课程,成功打破了棋类学习的门槛。酷似宇航员的萌趣造型与吸泵取子设计,让科技变得温暖而安全,体现了元萝卜对家庭场景需求的深度理解。

3.围棋专业版:作为东方智慧的代表,此款产品是文化出海的“深度载体”。它搭载了强大的围棋AI引擎,像一位文化的使者,向西方观众生动演绎着黑白之道中的东方哲学。

4.除此之外,此次元萝卜还带来了一位新的家族成员——国际象棋mini版,是针对市场反馈推出的轻量型版本,目前处于样机阶段。该产品预计今年推出,其亮相也展现了元萝卜持续丰富产品矩阵的创新节奏。

从展台人气到全球头条——产品创新实核心标尺

本届CES上,元萝卜展台人气爆棚,全程维持着高涨热度,成为中国展团中的亮眼存在。专业买家、科技博主与普通观展者络绎不绝,互动体验区始终排起长队,热闹氛围吸引了大量过往观众驻足,直观展现出产品的市场吸引力。

高涨的人气也吸引了全球媒体的广泛关注。据不完全统计,展会期间共有来自20多个国家的30余家媒体对元萝卜进行报道,其中包括美国全国广播公司(NBC)、福克斯公司(FOX)、福布斯(Forbes)等国际头部媒体。这些媒体纷纷聚焦其技术创新与产品亮点,对毫米级精度机械臂、全场景产品布局等给予关注。而在两场聚焦具身智能与家用机器人创新的核心媒体日活动中,元萝卜也成为媒体聚焦的重点对象,进一步扩大了品牌的国际曝光度。

这种热度不仅源于产品本身的创新力,更体现了全球市场对中国智造的认可 —— 从2025年首次亮相CES填补家用国际象棋机器人市场空白,到2026年以全产品矩阵拓展全球市场,元萝卜的成长轨迹正是中国科技企业全球化的缩影。此次CES参展,元萝卜向全球传递了中国智造的创新实力 —— 不再是 “低成本复制”,而是以核心技术突破引领细分领域发展,以产品为载体推动中国文化与全球多元文化的交流融合。

从拉斯维加斯的CES舞台,到全球多个国家和地区的家庭,元萝卜的全球化步伐正稳步加快。未来,随着具身智能技术的不断迭代,元萝卜还将持续拓展产品边界,将 “视觉 + 机械臂” 技术应用到更多家用机器人场景,为全球用户带来更智能、更温暖的生活体验。而元萝卜的发展历程,也将成为中国科技品牌走向世界的典型案例 —— 以技术创新为核心,以用户需求为导向,以文化融合为纽带,在全球市场树立中国智造的新标杆,让世界看到中国制造的硬实力与软实力。

注:文/龚作仁,文章来源:Laborer,本文为作者独立观点,不代表亿邦动力立场。

文章来源:Laborer

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