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电商早报:市场监管总局发布双11促销合规提示 抖音电商上线“达人双佣金合作”玩法

亿邦动力 2025/11/12 08:36
亿邦动力 2025/11/12 08:36

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EN

电商平台最新玩法提供实操机会。

1.抖音电商上线的“达人双佣金合作”玩法区分自然流量和投流订单佣金,投流佣金率低于日常佣金率,商家可选择优化投放。

2.微信小店热招品牌激励带货者结算GMV超1万元获2%电商成长卡,首次合作额外1%奖励最高3%,助力成交翻倍增长;成长卡可加热视频直播有效90天。

市场机遇和合规信息不容错过。

1.Shein巴西卖家超3万,工厂300家计划开快闪店扩佣金区至九洲佣金率16%,显示拉美增长潜力卖家年底预增到5万。

2.YouTube巴西购物联盟允许创作者标记商品赚佣金美客多和虾皮为首批合作,需5000订阅居住巴西避免违规频道。

3.市场监管总局双11提示要求规范促销杜绝二选一、折价欺诈强调主体责任保护消费者。

品牌渠道建设和营销新机会。

1.微信热招品牌机制优化推荐算法提升流量精准度,带货合作GMV超万元获成长卡用于加热直播促进用户转化,显示渠道价值。

2.抖音双佣金玩法提供日常和投流两种佣金比例,品牌可针对性激励达人投流推广产品优化营销策略。

消费趋势和产品研发启示。

1.Shein巴西卖家增长至3万并扩快闪店布局,反映新兴市场用户偏好本地化产品需求;佣金16%结构启示品牌合作模式。

2.YouTube购物联盟创作者通过标记商品变现,品牌可与内容结合开辟新带货渠道捕捉用户行为变化。

扶持政策和增长机会助力销售提升。

1.微信热招品牌提供实时流量优化和后返激励结算GMV最高3%成长卡,带货成交翻倍新合作额外1%助力动销效率。

2.Shein巴西卖家突破3万佣金区扩至九州按16%收费,平台支持显示新兴市场潜力卖家年底预增到5万。

3.抖音双佣金玩法投流佣金率更低降低商家成本优化达人合作带动销售。

政策风险和可学习点需注意。

1.市场监管总局双11提示要求规范促销禁止二选一和价格欺诈,遵守七日无理由退货规避法律风险。

2.亚马逊提醒核对历史售价90天中位数合规黑五促销需提前查看仪表盘避免活动被禁;日本站可用积分促销缓解影响学习变通机制。

电商平台合作带来生产和商业机会。

1.Shein巴西平台有300合作工厂卖家超3万按16%佣金收费,提供出口增长机会预计年底卖家增至5万;扩快闪店计划启示本地化产品展示需求。

2.抖音双佣金和微信热招品牌机制显示平台合作趋势启示工厂优化生产与达人结合提升数字化销售效率。

物流创新推进启示强。

1.亚马逊FBM Ship+物流解决方案覆盖欧洲五国加速自配送商品交付保持成本,帮助工厂商品触达跨境消费者无需FBA。

2.Shein扩张巴西市场显示推进电商启示结合佣金政策优化产品设计响应市场需求。

行业发展趋势和解决方案丰富。

1.亚马逊FBM Ship+为自配送卖家提供更快履行覆盖五大市场,解决跨境物流痛点维持成本结构。

2.敦煌网私密链接功能2025年上线定向分享优惠给特定买家保障隐私,应对营销隐私痛点提供精准工具。

新技术和客户痛点创新。

1.YouTube购物联盟整合内容与电商允许创作者标记商品赚佣金美客多虾皮为合作伙伴展示变现新趋势解决内容变现需求。

2.微信热招品牌算法优化提升流量精准度GMV翻倍增长,服务商可开发类似流量管理方案解决带货效率问题。

平台运营和招商机制创新。

1.抖音双佣金合作玩法管理自然和投流订单通过不同佣金率提升平台效益吸引商家投放。

2.微信热招品牌通过流量优化和后返激励带动GMV增长成长卡有效期90天强化招商平台活跃度。

需求和风险规避关键。

1.市场监管总局合规提示要求平台落实主体责任规范促销行为禁止二选一和价格欺诈,严格直播广告审核。

2.亚马逊提醒卖家核对历史售价90天中位数管理促销合规需提前监控避免黑五活动被禁;日本站积分方案提供运营变通方式处理商家需求。

产业新动向和政策启示显著。

1.市场监管总局双11提示涵盖主体责任、价格规范、直播管理强调公平交易和消费者保护,显示电商监管强化趋势和政策法规建议。

2.Shein巴西卖家数超3万工厂300家扩张快闪店和佣金区反映拉美电商本土化增长动向和商业模式创新。

新问题和研究启示浮现。

1.抖音达人双佣金模式结合自然和投流订单创新合作机制展示电商生态演化问题可分析推动研究。

2.YouTube购物联盟创作者需5000订阅避免违规频道佣金支付60-120天显示内容变现新模型结合平台规则启示商业模式挑战。

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声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary
EN

E-commerce platforms are introducing new features with practical applications.

1. Douyin E-commerce's "Creator Dual Commission" model distinguishes between organic and paid traffic orders, with lower commission rates for paid traffic, allowing merchants to optimize their ad spending.

2. WeChat Stores' brand recruitment initiative offers a 2% growth card for promoters achieving over ¥10,000 GMV, with an additional 1% reward for first-time collaborations—up to 3% total—to boost sales growth. The growth card can be used to promote videos/livestreams and is valid for 90 days.

Market opportunities and compliance updates are essential to note.

1. Shein has over 30,000 sellers and 300 factories in Brazil, planning pop-up stores and expanding commission zones with a 16% rate, signaling Latin American growth potential. Seller numbers are expected to reach 50,000 by year-end.

2. YouTube's Shopping Alliance in Brazil allows creators to tag products for commissions, with Mercado Livre and Shopee as initial partners. Requirements include 5,000 subscribers and Brazilian residency to avoid channel penalties.

3. China's State Administration for Market Regulation issued Double 11 guidelines, urging standardized promotions, banning exclusivity demands, and preventing price fraud, emphasizing merchant accountability and consumer protection.

New opportunities in channel development and marketing.

1. WeChat's brand recruitment mechanism optimizes recommendation algorithms for precise traffic, offering growth cards for GMV exceeding ¥10,000 to boost livestream promotions and user conversion, highlighting channel value.

2. Douyin's dual-commission model provides separate rates for organic and paid traffic, enabling brands to incentivize creators for targeted ad campaigns and refine marketing strategies.

Consumer trends and product development insights.

1. Shein's expansion to 30,000 sellers and pop-up stores in Brazil reflects emerging market demand for localized products, with its 16% commission structure offering partnership insights.

2. YouTube's Shopping Alliance enables creator monetization via product tagging, allowing brands to integrate content for new sales channels and adapt to shifting user behaviors.

Support policies and growth opportunities to boost sales.

1. WeChat's brand recruitment offers real-time traffic optimization and up to 3% rebates via growth cards for GMV over ¥10,000, with an extra 1% for new collaborations to drive efficiency.

2. Shein's Brazilian seller base exceeds 30,000, with commission zones expanding at a 16% rate, indicating emerging market potential—projected to reach 50,000 sellers by year-end.

3. Douyin's dual-commission model lowers costs for paid traffic, optimizing creator collaborations to increase sales.

Policy risks and key takeaways to note.

1. Regulatory guidelines for Double 11 require fair promotions, prohibit exclusivity and price fraud, and mandate 7-day no-reason returns to avoid legal risks.

2. Amazon advises sellers to check 90-day median historical prices for Black Friday compliance; Japan站’s point-based promotions offer flexible workarounds to mitigate impacts.

E-commerce partnerships create production and business opportunities.

1. Shein's Brazil platform collaborates with 300 factories and 30,000+ sellers at a 16% commission rate, offering export growth opportunities—expected to reach 50,000 sellers by year-end. Pop-up store expansions highlight demand for localized product displays.

2. Douyin's dual-commission and WeChat's brand recruitment models reveal platform trends, guiding factories to optimize production and creator collaborations for digital sales efficiency.

Logistics innovations offer strong insights.

1. Amazon's FBM Ship+ solution covers five European countries, accelerating self-fulfilled deliveries at low cost, enabling factories to reach cross-border consumers without FBA.

2. Shein's Brazil expansion demonstrates e-commerce growth potential, urging product design optimization aligned with commission policies to meet market demand.

Industry trends and solutions are diversifying.

1. Amazon's FBM Ship+ offers faster fulfillment for self-shipping sellers across five markets, addressing cross-border logistics pain points while maintaining cost efficiency.

2. DHgate's private link feature (2025 launch) enables targeted discounts for specific buyers, ensuring privacy and providing precision marketing tools.

Innovations address new technologies and client pain points.

1. YouTube's Shopping Alliance merges content and e-commerce, allowing creators to earn commissions via product tags—with Mercado Livre and Shopee as partners—showcasing monetization trends and content变现 solutions.

2. WeChat's brand recruitment algorithm enhances traffic precision for doubled GMV growth, inspiring service providers to develop similar流量 management solutions for promotion efficiency.

Platform operations and merchant recruitment innovations.

1. Douyin's dual-commission model manages organic and paid traffic orders via differentiated rates, boosting platform profitability and attracting merchant investment.

2. WeChat's brand recruitment drives GMV growth through traffic optimization and rebate incentives, with 90-day growth cards enhancing merchant engagement.

Key demands and risk mitigation strategies.

1. Regulatory guidelines require platforms to enforce fair promotions, ban exclusivity and price fraud, and strengthen livestream ad reviews.

2. Amazon advises sellers to monitor 90-day median historical prices for Black Friday compliance; Japan站’s point-based promotions offer operational flexibility to address merchant needs.

Notable industry shifts and policy implications.

1. Double 11 guidelines emphasize merchant accountability, price regulation, and livestream management, signaling tighter e-commerce oversight and policy recommendations.

2. Shein's 30,000+ sellers and 300 factories in Brazil, alongside pop-up store expansions, reflect Latin American e-commerce localization trends and business model innovation.

Emerging research questions and insights.

1. Douyin's dual-commission model innovates collaboration mechanisms between organic and paid traffic, presenting opportunities to study e-commerce ecosystem evolution.

2. YouTube's Shopping Alliance requires 5,000 subscribers and Brazilian residency to avoid penalties, with 60–120-day commission payouts revealing new content monetization models and platform rule challenges.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

第1条消息:抖音电商上线“达人双佣金合作”玩法

抖音电商上新了达人“双佣金合作”玩法,即商家与达人合作时,两种佣金比例(即日常佣金率和投流佣金率)同时生效。日常佣金率对应达人直播时,自然流量/达人出资投流产生的订单,投流佣金率对应达人直播时,商家为带货商品投流而带来的订单。一般情况下,投流佣金率低于日常佣金率。

第2条消息:微信小店加码热招品牌激励带货者最高获3%成长卡与实时流量

微信小店“热招品牌”机制自今年推出以来,已成为带货者获取流量激励和提升成交效率的关键渠道之一。根据官方数据,过去半年带货者带热招品牌商品的成交额实现翻倍增长。这一增长源于平台对热招品牌带货的实时流量扶持和后返激励政策。

在实时流量方面,带货者带热招品牌可获得推荐算法的针对性优化。在后返激励方面,根据最新政策,带货者带热招品牌结算成交额超过1万元即可获得结算GMV2%的电商成长卡,当月与热招品牌首次合作动销还可额外获得结算GMV1%的奖励。这意味着新合作最高可获得3%的电商成长卡返还。

电商成长卡是微信小店流量激励的核心形式,可用于加热视频或直播。根据最新政策,电商成长卡有效期自发放之日起为90个自然日,激励将发放至带货者绑定的视频号账号。

第3条消息:亚马逊欧洲推出新物流解决方案

亚马逊宣布,在欧洲推出新的物流解决方案FBM Ship+,为跨境卖家提供更快的配送承诺,同时保持原有的配送成本结构。FBM Ship+服务目前覆盖法国、德国、意大利、西班牙和英国五大欧洲市场,主要面向使用自配送(FBM)的卖家,并允许他们在不使用FBA的情况下向消费者提供与加急配送相当的到货承诺。

第4条消息:Shein巴西卖家数量突破3万 佣金区域扩至九州加速本土化

Shein正在加速其在巴西的电商平台业务扩张,截至目前,合作工厂数量已达300家,平台上的卖家人数已突破3万。巴西区总经理费利佩·费斯特勒表示,公司计划在2025年前在巴西开设多达五家临时快闪店,并将佣金收费区域从四个州扩展至九个州。对于展示库存并完成交易的卖家,公司按产品价格收取16%的佣金。费斯特勒指出,巴西市场的增长速度远超预期,进入第三年后,卖家数量已达到3万,预计到年底将增至4-5万人。

第5条消息:美客多与虾皮成为YouTube巴西购物变现计划首批合作伙伴

YouTube Shopping联盟于11月10日在巴西正式启动。所有符合条件的内容创作者均可参与,通过该计划创作者能够在视频、短视频和直播内容中直接标记商品并获取销售佣金。该服务于上月已在巴西上线,允许创作者和品牌通过平台进行商品销售。美客多和虾皮为该平台在巴西的首批合作商店。

创作者可以通过YouTube Adsense收取佣金,付款将在购买后的60到120天内完成,以便处理交易和核实退货。参与注册计划的创作者须具备至少5000的频道订阅量,且需在巴西居住并已加入YouTube合作伙伴计划。此外,艺人官方频道、音乐频道以及面向儿童的频道不允许参与。

第6条消息:敦煌网将上线商家私密链接功能

敦煌网发布商家私密链接功能上线公告,据悉,私密链接是专为商家生成的、具备一定隐私保护特性的专属商品或活动分享链接。只有获得链接的客户才能访问其中的内容,确保优惠/折扣能定向发送给指定的买家。该功能上线时间为2025年11月17日。

第7条消息:市场监管总局发布双11促销合规提示

11月11日消息,市场监管总局向主要电商平台发布《“双11”网络集中促销合规提示》,规范促销经营行为,维护“双11”期间网络交易秩序,保护消费者合法权益。提示主要包括六方面内容:1、平台严格落实主体责任;2、严格规范促销行为。杜绝“二选一”“大数据杀熟”等违法行为;3、严格规范价格行为。不得先提价后打折、虚假折价比价;4、严格规范直播营销行为;5、严格加强广告内容审核;6、及时妥善化解网络消费纠纷。严格遵守七日无理由退货、产品“三包”等规定。

第8条消息:黑五促销在即亚马逊要求卖家提前核对历史售价合规性

日前,亚马逊发布公告提醒卖家,在即将到来的黑五和网一等假日季促销活动中,必须严格遵循历史售价的要求。该要求的历史售价是指过去90天内商品成交价格的中位数,其中包括了经常性促销价,但不包括Prime会员日等特定大促价格。此外,促销折扣需达到平台规定的最低标准。卖家应提前在平台仪表盘上核对参考价,并查看相应的调整方案。在促销活动开始的两周内及活动进行期间,卖家需密切关注状态,以避免活动被禁。对于日本站的卖家,可以考虑通过积分促销的方式来减轻历史售价对促销活动的影响,并需注意避免与其他促销活动相叠加。

文章来源:亿邦动力

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